Posts Tagged blog
So if you are anything like me, you are in submission to the fact that there is more to learn in this world then you currently know. The truly wise among us acknowledge that our current knowledge placed on the scale of all the knowledge will always find us wanting for the remainder of our days.
The trick is to stay on the cutting edge of information that helps us achieve our goals. One of the ways I have tried to stay sharp on specific topics is by using podcasts. I currently use iTunes (most convenient at this time) and my Android phone, with the help of iSync. There are a host of podcasts, mostly free but some cost nominal amounts, on iTunes that cover a wide range of topics.
New Updates on my Listening List
So here are latest additions to my listening list:
- BeanCast – deep dive into marketing topics
- EntreLeadership – Dave Ramsey‘s leadership and business podcast
- Let’s Make Mistakes – design but irreverent with some foul language.
- Marketing Over Coffee – quick ‘on they way to work drive’ worth of internet marketing news
- Social Triggers Insiders – on of the authors I follow on Google+
- This Is Your Life – leadership podcast
Dropped from my Listening List
- No More Weak Days – Daily prayer and Bible reading. Great concept but had a hard time struggling with the KJ and Message format in their reading plan. “1 Year Daily Audio Bible” is still my preferred choice for daily scripture reading (listening).
The important thing is to keep learning! Don’t stop. If you are starting a new project, search out a podcast and listen to it while driving or exercising.
I would love to hear about podcasts you have found helpful in your daily routine. Share them in the comments.
- Import iTunes Music Playlists to Android, Sync iTunes with Android over WiFi (ravidhavlesha.wordpress.com)
- Need help subscribing to podcast in Android (ask.metafilter.com)
- Subscribe to my award winning Marketing Podcast series. It is free! (garybembridge.com)
- DoubleTwist Adds Podcast Catalogue (geeky-gadgets.com)
- Import iTunes Music Playlists to Android, Sync iTunes with Android over WiFi (madrasgeek.com)
- Evernote Podcast #33 – Heavy Breathing Episode (evernote.com)
Not to long ago, I got into a pointless debate with my brother (you know the kind, where one brother takes one side and the other takes another and you’ll be damned if you let him win an argument) about the topic of people’s desire to change their lives. We began talking about how “some people just don’t want to succeed” because they don’t try hard enough.
My point was that fear of failure is a strong driving force to those that want to change but don’t want to risk failure. Even the thought of failure can drive someone to avoid a positive experience by suddenly finding hours of busy work. People wants to have a better life but the fear of failing at something drives them in a direction that produces exactly the opposite. Then I found this post from Seth Godin and it rang true with me, they take the failure personal.
How else are you supposed to take it?
“Don’t take it personally.”
This is tough advice. Am I supposed to take it like a chair? Sometimes it seems as though the only way to take it is personally. That customer who doesn’t like your product (your best work) or that running buddy who doesn’t want to run with you any longer…
Here’s the thing: it’s never personal. It’s never about you. How could it be? That person doesn’t truly know you, understand what you want or hear the voices in your head. All they know is themselves.
When someone moves on, when she walks away or even badmouths you or your work, it’s not personal about you. It’s personal about her. Her agenda, her decisions, her story.
Do your work, the best way you know how. Is there any other option?
Learn not Burn
I would advise people to learn from the experience and not get hot over it. I caught myself the other day taking this advice. I had someone standing before me very mad (and yes your natural assumption is to assume ‘what did I do to deserve this?’) but I stepped backed and asked myself some questions in the heat of the moment while trying to listen to the person vent:
- What is exactly going on here?
- How did we get to this boiling point?
- Did I really do something to bring this on?
- How can I learn from this?
- What can I do to make this a teachable moment and return the person to the topic of accepting my offer.
We do take things personal. There is no doubt about it. If we can learn that we are in a long process and not a one time event, we have the ability to step back and learn from each event.
This is why you’ll hear me say, “Failure is an Event, not a Title”.
- Failure is a Prerequisite for Success (socyberty.com)
- What failure can teach you (iowabiz.com)
- Seth Godin Is Weird (twistimage.com)
- 3 Marketing Lessons from Seth Godin’s New Book “Poke the Box” (hubspot.com)
- Celebrate Failure Since Failing is What Most of Us Do (psychologytoday.com)
Sorry, with WordPress.com at this time it can’t be done.
WordPress.com Is Great
Firstly let me say that I love WordPress.com. It is now my platform of choice for introducing web sites with web content capabilities to small companies. Many of my clients are Mom & Pop shops, small non-profits, or small for-profits with less then 50 employees and no IT staff to speak of. They might already have a site, but haven’t updated it in years. They don’t have the discipline in place to update their own sites on a regular basis, let alone a web development package to update their legacy site.
WordPress.com becomes a great inexpensive proof of concept tool. I can show the staff how a web site should be updated, by the staff, as frequently as needed. I can remain an admin to their site so I can fix any minor problems that occur or answer any questions on capabilities or limitations. If the client sees results that prove valuable, I can then walk them through the analysis of moving to a hosted WordPress.org site or a custom built site from scratch. (You can guess which one usually wins.)
I like WordPress so much I’m in discussions with the college I teach at to use WordPress.com and a WordPress.org installation for a CSS and Advance CSS class I want to teach.
Marketing Shortcoming – Stats
If there is one area that vexes me while I am navigating my clients through the proof of concept is the lack of decent stats. WordPress.com provides the basics: Page Views, Referrers, Top Posts & Pages, Search Engine Terms, Clicks.
Items I would love to see:
- Geo specific information – to help identify where geo targeted PPC advertising might be most effective.
- Path Analysis – I want to understand if they stay for more then one page then where are they going.
- Entry / Exit Stats – which pages are the stickiest, which exit pages do I need to work on.
- Time Spent Stats – I love to understand what’s working and what’s not. Outliers are the most fun!
- Time of Day Stats – When is my site being visited the most, this might affect my PPC spending habits.
Possible Statistic Solutions
I’m sure WordPress staff have heard all this before but I want to add my two cents. For anyone that uses some of the different log analyzing tools out there this is nothing new. The following seem reasonable to me:
- Upgrade Existing Default Package – maybe there is a add-on which could be implemented for WordPress.com that would bring it up to modern marketing times
- Google Analytic Tool – possibly some hitch in ‘Tools’ or ‘Settings’ that allow someone to put their unique site id in a field and WordPress would fill in the blanks behind the scenes.
- Log Export Utility – either on demand or on a timed event the site logs would be sent to the admins so they can manually run the logs against their own log analyzer (webalizer, etc.)
Even with the stats shortcoming I still would use WordPress.com as a starter web site for smaller clients. The ease of use and the fast indexing of content by Google make it a very strong tool to begin the processing of understanding exactly what your company needs.
PS. I’ve gone round and round on changing the title of this post to be more gracious to WordPress.com but I got the idea from the DailyPost.WordPress.com so I wanted to keep the “List three countries you’d like to visit, and why you want to go.” question theme alive in my post by focusing on the 3 top countries that visit my blog. Since I could not answer that question, this post was created.