Posts Tagged blog
As of 2011, I’ve decided I want to blog more. I’m starting right now. I will be posting on this blog once a week for all of 2011. My commitment is to this blog but I also post on 8 other blogs so it will be interesting to see how this desire to discipline my time and writing will all work out.
My biggest problem has been making this a priority in 2010 to set aside the time to choose a topic and create a stream of thought that is a benefit to anyone who may stumble upon my site. Therefore I’m promising to make use of The DailyPost, and the community of other bloggers with similar goals, to help me along the way, including asking for help when I need it and encouraging others when I can.
If you already read my blog, I hope you’ll encourage me with comments (comments really do make the effort seem worthwhile) and likes, and good will along the way.
One of my favorite tools for team collaboration and idea collection is MindMeister. I use it for organizing my thoughts on large blog posts (see Marketing Warfare: The iPad Battle and Mind Map: The iPad Battle), helping my boys organize their thoughts for their school writing assignments, and many more instances. Because it can update the mind map in real time with many users signed into the map simultaneously, I have found it to be valuable when working on conference calls while trying to keep the team focused and not hindering the collection of tangent ideas in the middle of a thought stream that is being debated.
MindMeister 4.7 has been announced with some improved features:
- drag and drop attachments and images directly from their desktop to a selected node
- Google API used to view attached files rather then requiring you to download them
- a new social sidebar
- Auto Condensing of maps
- iCalendar task feed has been updated
- Team Edition will now find custom branding options
Check out MindMeister, I think it will help you organize your thoughts and projects.
- Mindmapping for Medical Students (slideshare.net)
- MindMeister for iPad Now Available (magicaltablet.com)
- 15 Creative Brainstorming Tools For Free (madrasgeek.com)
- Mind Mapping is a Great Way to Brainstorm (gcsagents.com)
While out to dinner with the family, we ran across a ‘boat map’ which suggested we find the 30 boats in the city of St. Joseph. It’s a beautiful little town, trying it’s best to bring in tourists considering the rather large number of Lake Michigan harbor towns along Michigan’s west coast.
We decided it would be a great photo hunt for the boys and planned a day trip. I took my family for the afternoon and preceeded to located the boats marked on the map of downtown St. Joseph Michigan. I have included the photo link to Flickr.com
Not Bad – Could be better
As I was traversing the 8 block area the street art had been placed in this picturesque downtown, it occurred to me that this could have been planned out better. I’m sure the “Mommy, Mommy, we need to go to St. Joe and find all the boats” drove some families into the heart of the tourist town and thus into stores located near the displayed boats. But with a little more thought, we believe we could come up with some better ways to drive people into the stores.
Some Possible Variations:
- Photo Scavenger Hunt – images would need to be posted on a campaign blog. No worries, a local photo store would help those that didn’t have the computer handy (in the photo store next to all the impulse items of course)
- Best Community Fact – Each street art piece would require the contestant to find an interesting artifact or piece of knowledge about the art work or author or sponsor. Of course, there would be plenty of material in the shops near the street art work. Entries would be placed on the campaign BLOG.
- Best Costume – contestants would dress up in something which complements the street art work and have their photos taken. The entries would be posted on the campaign BLOG. Bonus if you are using something purchased from the stores nearby. (not sure I like this one, but didn’t want to lose the thought)
- Crossword Puzzle Drawing – Each week of the campaign, the contestants would be asked to find words on the street art plaques or displays and posters within the stores nearby the street art work to fill in a crossword puzzle. Persons submitting a correctly completed crossword would be entered into a drawing. A new drawing with a new set of words could be created each week, possibly around a theme or set of stores.
- Stamp Collecting – contestants would collect a clue sheet and a stamp card from the city welcome center and search for street art based on the clues. Once found, they would enter the nearby shops to get stamped, thus showing they found the correct art item based on the stamp. Each week could be a different set of clues when a different set of winners.
We like the idea of using BLOGS in this case. People can post their submissions. The contest rules would state the ‘right to use’ of the city conducting the contest, which is important for future marketing materials. Who doesn’t have a digital camera, or who wouldn’t love to sell some cheap digitals in a tourist town.
Guerrilla Marketing at it’s best
Since the goal is to drive more visitors to your tourist town from the other nearby tourist towns, you are conducting a guerrilla campaign. Your ability to start or stop the campaigns are very flexible and have little or no overhead because the street art work is already being sponsored by local organizations or companies. With some minor adjustments to prizes and reach, you could push your campaigns into the other nearby towns with little or no cost.
It was a great time for our family and we actually did visit some stores. With a little more campaign effort, I bet we would have visited many more stores.
The ROI Hunters hate to see wasted time in any fashion. Nor do we like to be the judge of anyone’s actions (unless we are paid for it), especially when reviewing waste since it is a subjective matter when it is tied to emotions or ignorance. Blogging straddle the fence of wasted time in a marketing sense when the blogging has no function or purpose as it relates to the client’s marketing plan. After all, Hunting ROI successfully never occurs when you are simply following a pack of other hunters.
18.6 Blog Entries
These are the number of blog entries Technorati reported occurred PER SECOND in the month of July 2006. We have reviewed some of these other blogs and found ourselves waking up, face planted on the keyboard, and drooling. If we could bottle this stuff, we could cure insomnia!
You Are What You Measure
This is a common phrase repeated in our client meetings. When our clients ask us “if we should be blogging”, we direct them to measurement discussions in the context of marketing goals. We try to provide examples of competitors that use blogs as daily ramblings from their president. Then we show them successfully executed attacks by competitors or comparable industries using blogs purposefully and with premeditation in marketing campaigns to defeat (or at least attempt to defeat) a competitor or brand (or possibly a search phrase if we are taking about search marketing.)
Blogging Is Cheap
The low cost of entry into this environment brings out all types. We try to make our clients and prospects understand that it is simply a tool, and not the silver bullet that some would have you believe. In the same way while building a house you would not use a hammer to measure the length of a board, you would not use a blog to complete certain (or all) tasks of your marketing plan. Good Hunting.