The Above Post

Excellent Post at “Five Whys”, one of my frequent sites I read, and I wanted to share this with you as well.

Enjoy and Good Hunting!

Five Whys

Damien Newman used the design squiggle to illustrate the Design Thinking approach to solving problems.

It’s a really neat way of communicating the basic premise behind design thinking, and I like it a lot. Applied to business model innovation it shows the initial chaos and movement that surrounds any new business model as the founders get to grips with their concept. But what happens if we apply the squiggle to customer development?

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