Posts Tagged Search Engines
One of my favorite tools for team collaboration and idea collection is MindMeister. I use it for organizing my thoughts on large blog posts (see Marketing Warfare: The iPad Battle and Mind Map: The iPad Battle), helping my boys organize their thoughts for their school writing assignments, and many more instances. Because it can update the mind map in real time with many users signed into the map simultaneously, I have found it to be valuable when working on conference calls while trying to keep the team focused and not hindering the collection of tangent ideas in the middle of a thought stream that is being debated.
MindMeister 4.7 has been announced with some improved features:
- drag and drop attachments and images directly from their desktop to a selected node
- Google API used to view attached files rather then requiring you to download them
- a new social sidebar
- Auto Condensing of maps
- iCalendar task feed has been updated
- Team Edition will now find custom branding options
Check out MindMeister, I think it will help you organize your thoughts and projects.
- Mindmapping for Medical Students (slideshare.net)
- MindMeister for iPad Now Available (magicaltablet.com)
- 15 Creative Brainstorming Tools For Free (madrasgeek.com)
- Mind Mapping is a Great Way to Brainstorm (gcsagents.com)
Fist of all, I wish this cuil.com crew nothing but the best. I’m a big fan of competition, and want to see advances in this field of search engines and search marketing. I think it will only happen when pressure is applied by these types of companies, so I support them as best I can. Now, that said ….
OK, bravado is nice. I like the attitude, but biggest?
I did some very basic searches, mostly my name to my company name along with some of the phrases I’m monitoring for my clients and the results were light compared to the legacy search engines. There is no comparison really at this time. Cuil is definitely collecting info from blogs, but even that was light. I’m sure it will continue to grow and I will check on it periodically.
Some of the features they are supporting at this time:
- Drill Down
- Roll-Over Definitions
- Navigation Suggestions
Somewhere I saw a Firefox add on for Cuil, if I find that I’ll add it as well and see if that works as well. (Oddly, I did a search for it on Cuil and couldn’t find anything about it.)
(Strange, I’m getting a lot of hits on this page based on the misspelled name Culi also, but not sure why?)
The ROI Hunters recently reviewed the last three years of the Hunt. A major portion of our time is spent helping clients position themselves wisely on the search engines, either with ads or natural results. It is important to study the past so we learn from our mistakes, after all, hunting ROI requires us to improve ourselves, not just change with the times.
Search Engine Competition
Search engines are constantly (and with anonymous frequency) changing their algorithms so as to provide the best search results for the phrase identified. The obvious goal is to become the preferred search tool of choice for as many internet uses as possible. This constant tweaking of databases and infrastructure causes enough fluctuation that we have seen our client pages and ads rise and fall like an east coast tide.
Over the years, different search engines have taken the lead. Currently Google holds the highest ground and is defending its position with line extensions, something we think will cause them to weaken their position and loose ground on the search front. This will open doors for another competitor to come in and take the search engine title. Either way, we see change as inevitable.
We still produce great results for our clients, but I must admit, it was much easier three years ago. Our client competitors that utilized search engine strategies for their marketing plans have increased exponentially. Threat analysis vs. Key Word Search has increased over the years. We now plan quarterly meetings discussing our threat analysis rather then simply spending time looking for new phrases.
Fire, Aim, Fire
I remember, three years ago, selling our services under the banner of economy of scale. “We could do this more economically, not necessarily better, then you can do it on your own. In the end you will save a lot of money.” Minus the more exciting changes in our marketplace, this pitch often worked. It was very flawed.
Now we focus on how the ROI Hunters can improve the client’s top line, rather then, on how we influence the bottom line. Let’s face it, how many of us believe we can “shrink ourselves into greatness”.
We can usually show a new client results in one month with correctly placed ads. Search engines remain one of the best tools for conducting campaigns in 30-day intervals while still having opportunities to tweak inside the same period. Moreover, it is a lot of fun! Good Hunting.