Archive for category PR

HootSuite Extends Google+ Pages to All Users


This is a big deal for anyone that manages multiple pages across several social media platforms.  Up until now, adding content to your client’s Google Plus pages was an large extra step.  You couldn’t schedule them, so you had to use your calendar to remind you to update a campaign post.  Well that all changes now!

HootSuite Extends Google+ Pages to All Users

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HootSuite is pleased to announce that Google+ Pages is now available to nearly 5 million users worldwide!

Whether you’re on a Free, a Pro or an Enterprise plan, you’ll be able to efficiently manage Google+ Pages alongside other social channels, providing brands a better way to capitalize on the social power of this rapidly expanding social network.

To add Google+ Pages: Access your Profile from the side menu, then select + Add a Social Networkunder My Social Networks.

I know the HootSuite Pro account had this already, but it’s a nice add for the smaller companies still using the Free version of the tool.    Good Job HootSuite!

Good Hunting!

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HootSuite Adds More Awesome to Hootlet with AutoSchedule – HootSuite Social Media Management


HootSuite / Hootlet has become one of my favorite tools to manage twitter accounts and my Facebook account and Facebook pages for myself and my clients.  I’ve tried many but this web based service seems to have the best of both words and I have come to expect it on all the machines I work on.

HootSuite Adds More Awesome to Hootlet with AutoSchedule

Post is in the News & Events Parent Category July 17, 2012 by Andy Au0

HootSuite adds more awesome to Hootlet with new features including AutoSchedule – a powerful new link share tool that determines the optimal time to schedule social media messaging. Now you can automatically queue messages throughout the day to maintain a consistent social media presence.

via HootSuite Adds More Awesome to Hootlet with AutoSchedule – HootSuite Social Media Management.

Hootlet – Time Saver

This Chrome extension is one of the first I add to any machine I work on.  It has saved me countless hours.  One of the new time savers is Auto-schedule feature.    When I’m pushing content to my to biggest twitter accounts try and space it out.  So you can imaging when you are pushing 20 updates the time management can get a bit tricky.  Now this is taken care of.   I have used it today and like it thus far.

Schedule Still Works

Now, if I’m managing a campaign for a client, I still manage the schedule manually.  I can release the updates to Twitter and Facebook based on the campaign we have designed.  This still remains so you don’t lose anything there.

Possible Improvements

Here are some ideas I would love to see in this new capability:

  • Load Balancing – As you put more updates in, they auto-adjust to spread out over time, maybe a range you give them.  9 to 5 or 7 to 7, don’t know.
  • More Automation – Since HootSuite is already watching, they should build in auto-responder capability.  That would be awesome.
  • 7 Drip Logic – Have a singe post/update  set for distribution X number of times.  The logic here is that a message doesn’t really sink in until it’s heard 7 times by the consumer.

So what do you think of the tool?  What other suggestions would you recommend to HootSuite.

Good Hunting!

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Social Media Tool: NutshellMail.com – account aggregation


I’ve been noticing a theme in some of the posts/news feeds/articles I’ve been reading about social media.  There seems to be a question about what is coming up next in the realm of technology now that we’ve got Twitter and Facebook clearly entrenched as leaders in the social media space.  MySpace seems to be loosing ground.  Linked is specialized for business use.  Twitter is creating so much content volume you begin to ask a the question, if I tweet and no one replies or retweets did I really tweet?  Facebook users will probably keep the psychiatric industry funded for year because more and more people are feeling inadequate when friends don’t ‘like’ their status updates, links, and notes.

Small Business Owner Problem

So how does a small business owner, or maybe a person on their staff, try to keep up with all this volume of data flying past their eyes and still do their day job.  You could literally be connected 24 hours a day and still miss something.  How do you find out what people are saying about you on Twitter.  Maybe you are a company that has several fan pages and you are having a hard time keeping up with all that is going on.  What you really need is a tool that aggregates the content into a simple email that helps you review all this material in one sitting.

That tool is NutshellMail by Constant Contact.

In a nutshell …

Earlier this year Constant Contact acquired  NutshellMailConstant Contact is a service provider that I recomend to my client for email marketing activities.  In the past they added Survey, Event Marketing tools,  and continue to improve their primary email marketing tool.  Now with the addition of NutshellMail they continue to improve their offering.

Here are some reasons why you might want to give NutshellMail a try:

  • If you have or help manage multiple Facebook, Twitter, MySpace, and LinkedIn accounts
  • You want a better way to communicate with and manage all your messaging accounts
  • You can save time by only logging into the accounts that had any activity
  • Keep track of what people are saying about your company with saved searches being delivered to you email in-basket
  • You can’t access personal messages while at work
  • With your smart phone you can see all activity from one email while away from your computer
  • You want to monitor your children’s incoming messages
  • It’s Free, Easy, and Secure

Oh did I mention it was FREE!

Good Hunting.

Sample Email

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