Archive for category Service
The other day I was helping a new client plan out marketing materials for an upcoming event and asked if he was using QR Codes on all of his materials. I explained that many people are now scanning them and then using them to do research or deal with retention issues associated with information overload.
The items in your QR Code should be:
- Direct link to the landing page for the event or product promoted at that event so the visitor doesn’t have to hunt down what they were interested in.
- Your phone number
- Your Email Address
- other pertinent information that you wanted stored in their contact list
- hours of operation
- Your name
- Your Address
- Other web sites you want them to know about (blogs, product micro sites, etc.)
Oh, and if the back of your business card isn’t already in use, put a QR Code there. It shows you respect their time by having them avoid manually typing the data into their contact database.
Is It Important?
Well if you don’t think this is important enough to add to your marketing material, maybe this article might change your mind:
- How to use QR codes at events (clairesouchet.wordpress.com)
- 9 Unique Ways to Generate Leads With QR Codes (hubspot.com)
- QR Codes Aren’t Sweet Without Strategy (stargroup1.com)
- How To Create A QR Code [VIDEO TUTORIAL] (seanclark.com)
- Are We Really Ready for QR Codes? (forbes.com)
More than 35,000 companies and organizations have pledged to participate in the event. According to the official Telework Week Website, this would save an estimated $2,451,069 and more than 1,600 tons of pollutants from entering the atmosphere. Where these numbers come from is not entirely clear, but it stands to reason that fewer people commuting would help save money and reduce pollution to some extent.
National Telework Week is sponsored by Telework Exchange and Cisco, which makes telepresence and communication products, as well as other tools to facilate remote working.
I would suggest you spend some time understanding what it would take to perform your work outside the office. As I would explain to past staffs, just because a weather day or some unplanned disaster occurred, project deadlines remain the same. If you and your manager, or if you are the manager, haven’t spent enough time creating a work force that is flexible enough to handle the unique demands of performing all department requirements outside of the normal office space, you will find yourself in the awkward situation of losing value to the company.
Disaster Recovery Planning
OK, maybe it’s because my first job in a large IT organization was helping implement the annual remote disaster recovery test plans that I seem to gravitate to this fact. I ask all my clients, if your office burned down this weekend, what you do on Monday. Close shop? Declare bankruptcy? Put everything on hold until you get a new office leased? What about your paper records? How about your leads? How about your contracts in progress? Are you’re files stored off-site, and if so how long would it take to get them back and running at the new location?
These are all questions that should bring a leader or manager to the point of understanding how important teleworking can be to this scenario and their organization.
An important factor in improving your productivity is to design a work environment that helps you accomplish your work faster and smarter then your competition. Well how about all the time you are not in the office? Are you tied to a paper filing system … how could you change that? (Evernote.com) Can your assistant and team members update file and get them to your quickly? (DropBox.com) Can your team, partners, and client see your calendar and plan accordingly? (Google Calendar) Can you conduct training sessions without having to be on-prem at the client’s location? (WebEx) Can you brainstorm with your team, partners, and clients regardless of their geographical location? (MindMeister.com) Can you manage your To-Do list, or better yet, can your assistant manage your list for you? (Remember the Milk).
My guess the most difficult thing to change in your work space is the paper trails you live with. You probably have become so accustomed to getting something in paper, working on it, then passing it on. Reguardless, it is possible to go paperless. It’s worth the time to implement also.
Over the past 10 years I have moved to a paperless process. That is how I had to look at it. I focused on the process, not the piece of paper or some other physical object. Many of the web based applications I mentioned above I use today. It allows me to complete my client requests while knowing that all the items I need are right at my fingertips.
So what have you done to make it possible to telework or telecomute? I’d love to compare notes some time.
[Note: this is an older post but the “Ill Advised Investments” example came up in a recent meeting and brought a smile back to my face so I’m recycling the post. I’ve also added another great quote from Godin as well]
I love the way Seth Godin’s mind works. In a resent post, “How much extra for nice?” brings up the critical point of how much we are willing to pay for better service but reminds companies that creating this environment costs a fraction of what people are willing to pay. The benefits can last longer.
I also read another great thought from Seth Godin as well:
No matter what your job is, no matter where you work, there’s a way to create a project (on your own, on weekends if necessary), where the excitement is palpable, where something that might make a difference is right around the corner.
Hurry, go do that.
Godin in “What are you working on?“
In a recent post, I identified three example of customer service excellence. How much money was budgeted to create this customer service environment? These types of examples have a lasting benefit that far outweighs the cost of implementing them. If companies can recognize this before dismissing these opportunities, the rewards have an exponential effect.
- Hiring the right people
- Having the right people perform jobs they love to do best.
- Continuous improvement of the customer experience at all levels of the company
- Reward excellence and avoid promoting people out of their natural strengths.
Ill Advised Investments
Although I agree with Seth’s premise, as consumers, here are some examples in which we should avoid paying extra to have someone be nice to us!
- $100 to the Police Officer at a traffic stop – will only produce untold number of stories for your grandchildren around the campfire, sometime in the distant future.
- $100 to $10,000 to the triage attendant at the local Emergency Room – will get you absolutely nothing at all except a lighter wallet.
- $100 turned in with your exam – results may vary, but don’t expect them to be positive.
So do you have any beneficial or ill advised investments to share?