Archive for category web marketing

HootSuite Extends Google+ Pages to All Users


This is a big deal for anyone that manages multiple pages across several social media platforms.  Up until now, adding content to your client’s Google Plus pages was an large extra step.  You couldn’t schedule them, so you had to use your calendar to remind you to update a campaign post.  Well that all changes now!

HootSuite Extends Google+ Pages to All Users

gplus header 600x300

HootSuite is pleased to announce that Google+ Pages is now available to nearly 5 million users worldwide!

Whether you’re on a Free, a Pro or an Enterprise plan, you’ll be able to efficiently manage Google+ Pages alongside other social channels, providing brands a better way to capitalize on the social power of this rapidly expanding social network.

To add Google+ Pages: Access your Profile from the side menu, then select + Add a Social Networkunder My Social Networks.

I know the HootSuite Pro account had this already, but it’s a nice add for the smaller companies still using the Free version of the tool.    Good Job HootSuite!

Good Hunting!

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HootSuite Adds More Awesome to Hootlet with AutoSchedule – HootSuite Social Media Management


HootSuite / Hootlet has become one of my favorite tools to manage twitter accounts and my Facebook account and Facebook pages for myself and my clients.  I’ve tried many but this web based service seems to have the best of both words and I have come to expect it on all the machines I work on.

HootSuite Adds More Awesome to Hootlet with AutoSchedule

Post is in the News & Events Parent Category July 17, 2012 by Andy Au0

HootSuite adds more awesome to Hootlet with new features including AutoSchedule – a powerful new link share tool that determines the optimal time to schedule social media messaging. Now you can automatically queue messages throughout the day to maintain a consistent social media presence.

via HootSuite Adds More Awesome to Hootlet with AutoSchedule – HootSuite Social Media Management.

Hootlet – Time Saver

This Chrome extension is one of the first I add to any machine I work on.  It has saved me countless hours.  One of the new time savers is Auto-schedule feature.    When I’m pushing content to my to biggest twitter accounts try and space it out.  So you can imaging when you are pushing 20 updates the time management can get a bit tricky.  Now this is taken care of.   I have used it today and like it thus far.

Schedule Still Works

Now, if I’m managing a campaign for a client, I still manage the schedule manually.  I can release the updates to Twitter and Facebook based on the campaign we have designed.  This still remains so you don’t lose anything there.

Possible Improvements

Here are some ideas I would love to see in this new capability:

  • Load Balancing – As you put more updates in, they auto-adjust to spread out over time, maybe a range you give them.  9 to 5 or 7 to 7, don’t know.
  • More Automation – Since HootSuite is already watching, they should build in auto-responder capability.  That would be awesome.
  • 7 Drip Logic – Have a singe post/update  set for distribution X number of times.  The logic here is that a message doesn’t really sink in until it’s heard 7 times by the consumer.

So what do you think of the tool?  What other suggestions would you recommend to HootSuite.

Good Hunting!

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5 Ways You Should Be Using Your Smartphone to Create Fresh Content


Excellent Post Above! I like the image of the speaker stopping to allow live blogging / tweeting. I would go so far as to put up a QR Code which would hold a pithy quote, recommended hashtag,  and a link to your hosted content on that specific topic of your presentation (including call to actions)  for them to link to from their live-blogging event post.

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Google+ Local: Taking over Places?


English: Google+ wordmark

Mobile + Social Saturation

Here are some key things to remember when thinking about this topic.  The saturation level for smart phones is on the rise is all areas of the world.  In many parts of the word, people own more smart phones then PC’s in their households.  Phone books are becoming museum pieces (and catalogs are not far to follow).  I believe there is a big push in the industry to move consumers to tablet computing, making the desktop and laptop less dominant is the purchasing process.  Now with all that said, let’s look at the new shifts that are right in front of us.

Leverage Equals Change

Companies are working hard to get their data in the hands of mobile users.  Google consolidation or leveraging of applications and data into the Google+ platform is no different.  Right now Google+ is also providing mobile apps to access this information.  In my opinion, Google+ has been doing a better job then Facebook in this area.  It is yet to be seen if this latest change can be classified as an improvement, but Google’s actions are consistent with their past performance in removing older apps in place of newer ones.  For instance, we are seeing similar work being done to fold the Orkut users (still a large user base in Latin American countries)  into the Google+ platform so another app could be retired.

Lessons Learned

So what can we learn from this turmoil and churn in the social media and mobile space?  Below I have some thoughts for you to consider.  They all focus on the fact that life cycle of applications and the data of those applications are extremely volatile and need to treated as such.

Stay Flexible

Let’s face the facts, we are not talking about Yellow Page ads were we talk to a sales rep once a year and then mark in our calendars to review the purchase plan 11 months out.  We have to take a Guerrilla Marketing approach to this area of our marketing plans.  Be willing to invest in something, and leave it alone and move on if the situation changes.  Never holding on to something more then is absolutely necessarily.  Always attacking the mind of the consumer where ever it is found, and when gone, move on.  There is a reason why we are talking about Facebook and Google+ right now, and not MySpace, AOL, or Prodigy.

Be Vigilant

Stay on top of the trends.  Notice where your battle field (the mind of the consumer) is.  If the consumer moves to a new area, be aware of the change.  Stay on top of your stats.  If you start seeing a drop, find out why.  Never stop reading about what is happening in the mobile space.  Pay attention to the mobile app scene.  If this seems to much, then hire someone to do it for you.  Find an agency that will keep you in the right place so you can keep attacking the mind of the consumer.

Act Quickly

Back to the Guerrilla Marketing theme,  move into the space quickly.  Move out just as quickly.  Take over the areas you can master as fast as you can so you reap the rewards of being first, when the benefits begin to lose to the increasing costs, evaluate your position and consider making changes quickly.  Are you sensing the quick theme here.

The enemy advances, we retreat.  The enemy camps, we harass.  The enemy tires, we attack.  The enemy retreats, we pursue. – Mao Tse-Tung

Wrap Up

So for right now, you should be using both Google Places and Google+ Local (i.e. Pages) to drive people to your business or service.  Google is using both in search engine results, and I have evidence they are giving preferential scoring to them.

Would love to read your thoughts on this.  Please leave a comment.

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Facebook Timeline Ads: A Gift to Google+


Well this morning I checked my Facebook Timeline to see if my latest social apps are still working.  I don’t want to recommend my clients use these features then only to find out that they are not working. So we test … test … test.  In this morning’s testing I find I have new intruders, dare I say interlopers, in my Timeline stream.

Exhibit One – The Interloping Ads!

Facebook Timeline Ads

Ads Are My Friends

I know this sounds strange coming from a person who counsels small and medium sized companies on how to use internet advertising to their advantage, but putting things in MY STREAM seems like a violation to me.  I fully understand the left or right hand side of the page (depending on which Facebook page you are looking at) will hold their ads.  And i want those ads to be relevant, or contextual, to the content that is on that page.  Actually, I’m counting on it.

I and admire Facebook for allowing me to turn off the setting which shows my name under ads.  Even though I may have liked a product, if I’m not getting paid to promote it, why give them that for free.

What does bother me is showing ads in my stream.  The ads so far have been nothing about me.  Nothing about the story i am trying to tell about me.  So why does Facebook now think it’s going to make me want to use their product more to continue to build that story?

In Walks Google+

I see Google+ as walking away with a win on this.  I think this violation will cause many to search out alternate solutions to telling their story.

What do you think?

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Continuous Learning: New Podcast List


The logo used by Apple to represent Podcasting

Image via Wikipedia

So if you are anything like me, you are in submission to the fact that there is more to learn in this world then you currently know.  The truly wise among us acknowledge that our current knowledge placed on the scale of all the knowledge will always find us wanting for the remainder of our days.

The trick is to stay on the cutting edge of information that helps us achieve our goals.  One of the ways I have tried to stay sharp on specific topics is by using podcasts.  I currently use iTunes (most convenient at this time)  and my Android phone, with the help of iSync.    There are a host of podcasts, mostly free but some cost nominal amounts, on iTunes that cover a wide range of topics.

New Updates on my Listening List

So here are latest additions to my listening list:

  • BeanCast – deep dive into marketing topics
  • EntreLeadership – Dave Ramsey‘s leadership and business podcast
  • Let’s Make Mistakes – design but irreverent with some foul language.
  • Marketing Over Coffee – quick ‘on they way to work drive’ worth of internet marketing news
  • Social Triggers Insiders – on of the authors I follow on Google+
  • This Is Your Life – leadership podcast

Dropped from my Listening List

  • No More Weak Days – Daily prayer and Bible reading.  Great concept but had a hard time struggling with the KJ and Message format in their reading plan. “1 Year Daily Audio Bible” is still my preferred choice for daily scripture reading (listening).

Lesson’s Learned

The important thing is to keep learning!  Don’t stop.  If you are starting a new project, search out a podcast and listen to it while driving or exercising.

I would love to hear about podcasts you have found helpful in your daily routine.  Share them in the comments.

Good Hunting.

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Google: Learning, Growing, and Attacking Itself


Google Plus logo

Image by Bruce Clay, Inc via Flickr

One of the guys I follow in my Reader , Gerrit Eicker, had this post “Google’s Graveyard III” (a potion of the text provided below) and it got me to thinking about another post I shared recently “6 of Apples Greatest Mistakes“, in which I suggest that mistakes are only mistakes unless we learn from them.

Marketing Warfare

I want to throw on top of these thoughts another possible activity that is going on: Google is ATTACKING ITSELF to keep it’s leader position.  My contention is that they are following the marketing principles laid out in Al Ries and Jack Trout‘s “Marketing Warfare” text, and specifically “Defensive Warfare”.

Defensive Warfare as laid out in the text is as follows:

  • Only the market leader should consider playing defense.
  • The best defensive strategy is the courage to attack yourself.
  • Strong competitive move should always be blocked.

For the sake of brevity, I’m going to layout two assumptions here: 1) Google is the leader in the industry for cloud solutions, 2) through the use of acquisitions the are ‘blocking strong competitive moves’.  These two point could be posts in themselves so I just want to state them and move on, if you wish to comment on these assumptions, fine, but this post wishes to focus on the act of attacking yourself as a form of marketing strategy.

Focusing on Google+: Obsolete Your Old Products

One of the principles in Marketing Warfare is that you need the courage to attack yourself.  In this case by introducing new products which cause old products to become obsolete.  In this way, you are creating a moving target for those that are trying to overtake you or one of the products you have created.

Now through on top of this the ability to absorb obsolete product capabilities into the new product, and all the new capabilities already in the new product, and you have the ability to keep your advisaries constantly trying to play catch up.

And as an added bonus, you can take the lessons learned from the previous product (in this case Google Buzz let’s say) and use them to refine your approach to market, or customer service, logistics, or whatever the lesson provides, to the new product.

A fall sweep

10/14/2011 10:03:00 AM

We aspire to build great products that really change people’s lives, products they use two or three times a day. To succeed you need real focus and thought—thought about what you work on and, just as important, what you don’t work on. It’s why we recently decided to shut down some products, and turn others into features of existing products.

Here’s the latest update on what’s happening:

  • Code Search, which was designed to help people search for open source code all over the web, will be shut down along with the Code Search API on January 15, 2012.
  • In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+. While people obviously won’t be able to create new posts after that, they will be able to view their existing content on their Google Profile, and download it usingGoogle Takeout.
  • Jaiku, a product we acquired in 2007 that let users send updates to friends, will shut down on January 15, 2012. We’ll be working to enable users to export their data from Jaiku.
  • Several years ago, we gave people the ability to interact socially on iGoogle. With our new focus on Google+, we will remove iGoogle’s social features on January 15, 2012. iGoogle itself, and non-social iGoogle applications, will stay as they are.
  • The University Research Program for Google Search, which provides API access to our search results for a small number of approved academic researchers, will close on January 15, 2012.
In addition, later today the Google Labs site will shut down, and as previously announced, Boutiques.com and the former Like.com websites will be replaced by Google Product Search.Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.Posted by Bradley Horowitz, Vice President, Product

Share with me your thoughts or any other examples of companies using the same Defensive Marketing as Leaders in their industry.

Good Hunting

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Facebook’s Unfriendly Competition Subscriptions


We all, deep down in our souls,  know that Facebook has destroyed the concept of friendship.   Facebook has cheapened the meaning of the word friend, and yet, unwittingly …  somehow, elevated the concept of  “BFF” (best friend foreveeeeer!!!!)

Just the other day, a long time friend came to me apologizing that she had just recently accepted a long forgotten sent Facebook friend request.  She took five minutes explaining how and why she accepts friends in Facebook and said that my friends invitation was simply an oversight and begged for my forgiveness.  My response: “Oh OK, so how you been this week?”

New Competition: Google+ Circles

Not even out of BETA, Google+ has caused some irritation to Facebook.  You can’t help but seeing reviews on the concept of “Google+ Circles” and your ability to project your information to specific circle of people rather then having it pasted to your entire ‘friend list’ in Facebook.  After all, we segment our lives differently then all or nothing.

Google+ calls them “People”, Facebook calls them “Friends”   I can subscribe to people’s feeds in Google+, and yes even narrow that down by creating a sub-set call Circles.  Now in Facebook I can subscribe to ‘someone’ without being a being a friend.

Facebook has introduced a new look to ‘Lists’.  You could always create friend lists, but most people never used them because they were not the easiest to create or maintain.  Now they are more predominant on the screen and they include showing the number of new updates since last time on.  I will post more on this later.

Facebook’s Unfriendly Subscribe Option

Finally, I can follow a person without giving them the false hope that we have somehow become anything other then an non-friend acquaintance, if that.  My casual hook-up with them is simply a matter of convenience to satisfy my natural curiosity of what they have to offer.    Our relationship simply lasts as long as they provide me what I need, and I can drop them as quickly as I met them.  No emotional strings attached!  How nice of Facebook for finally allow such unfriendly relationships.

Subscription Button Info

Here are some things to remember about this new Facebook capability:

  • a person must turn this feather on to allow someone to subscribe to them.
  • you get to decide how much you want to see from your subscriptions, photo’s only, or how about ‘no more game messages!’ – that’s actually a good thing.
  • If you can’t subscribe to someone, just remember “It’s not you, it’s them” and you don’t have to feel left out, no one can then subscribe to that person.
  • Facebook Pages have gone through a lot of changes expect more changes to come that way as well.
Good Hunting

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Social Media Busyness Doesn’t Equal Business Value


Infographic on how Social Media are being used...

Image via Wikipedia

Lately, I  have been pounded with a theme of challenges around the question “Why take part in Social Media if it takes up so much time and has such poor tangible results?”  And my general response is, it should take as much time as needed to accomplish your business objectives which have been created to help you reach your goals.

I also have to explain that social media, executed poorly, is far more expensive then doing nothing at all.  The below article caught my:

Top Five Social Media Marketing Mistakes?

You know about all the wonderful things the blogosphere can do for your business. But how can you prevent the not-so-wonderful stuff?

Social media initiatives have become standard components of companiesmarketing and communications strategies. Large or small—from the local bakery to General Motors (GM)—businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:

1. Not (or Barely) Monitoring:

2. “Down-sourcing” to Interns or Junior Staff:

3. Fast Beats Perfect:

4. Faking It:

5. Having an “Off” Switch:

At the end of the day, brands must earn their “social currency.” There are no shortcuts or substitutes to authentic engagement in the realm of social media.

via Top Five Social Media Marketing Mistakes – BusinessWeek.

Busy-ness vs Business

Unfortunately, I see many small or medium sized companies try their luck with social media and treat it like some shiny new toy that consumes all their attention, as they forget about all the other things they could be doing.  I find they over tweet, over post, and over blog themselves to the point that they justify leaving the scene altogether because it’s not worth the effort for the little results they see.

This is where I come in.  I sit down with them and ask some simple questions.  What activities, events, promotions, or other marketing objectives are coming up in the near future?  After I have that list, I can then sit down with them and explain the role of each of the social media tools and how they can fit into the marketing plan for the upcoming several months.  We also start by setting up measurements so that they understand where their leads are coming from.  As a simple example, this may include a unique 800 number for each channel (print, tv, radio, and each site they are using – it’s not that expensive really)   I explain how their phone bill or on-line phone records can then be used to measure campaign success, if inbound calls are one of the means by which we will measure the campaign success.

Social media can be a valuable tool for small and medium sized companies.  It can level the playing field quickly for a company that is dealing with a regional or national player, especially if these companies have their marketing and advertising plans controlled by corporate.  Often these larger companies are incapable of adjusting to local pressure applied by small companies and their ideas.

I’d love to hear of examples in which small companies attack the larger companies by using social media.  Please share them in the comments.

Good Hunting.

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Flickr improves sharing options


In my weekly review of feeds concerning Web 2.0 and Web 3.0  I ran across the news that Flickr has improved their ability to share content with other sites.  As I continue to collect material for my “WEB 2.0 for Students” class that I’ll be teaching at our local college, this one hit home.  I use Flickr for my photo repository.  So it is nice to see new feature showing up in this service since I haven’t seen to many in the last year.

Flickr adds to sharing options, now easier to share photos across the Web

by Erez Zukerman on March 31, 2011 at 03:30 AM

It sure is nice to see some new developer action over at Flickr. The relatively slow-moving photo-sharing service has just announced a new sharing update, which consists of several new and easy ways to embed or link to your photos:

via Flickr adds to sharing options, now easier to share photos across the Web.

So the thought came to me that this is nice but what could be implemented to improve the experience:

  1. Photo comments made on Flickr would also be shown on the shared item in Facebook.
  2. Post comments made on the shared item would also be available on Flickr.
  3. Multiple authors – One pool.  One of the biggest problems I have with my clients.  Many photographers, one common pool to associate them with.

Either way, Flickr is a great tool to use to keep all your photos.  It’s worth a good look at if your in the market to implement such a capability.

Good Hunting.

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  • Reading Goal

    2012 Reading Challenge

    2012 Reading Challenge
    Tim has read 7 books toward his goal of 24 books.
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