Green Event Marketing

The ROI Hunters were challenged to come up with a green marketing campaign. The rules of this little contest were simple: Use three magazines to generate ideas and then create a campaign for a client category we currently have. We chose the hospitality industry, of which we have one non-profit, a religious retreat center.

Successful Meetings

As you can image, we subscribe to many periodicals that our clients either receive or we believe help us stay on top of our client’s sector. As chance would have it, the first magazine we picked up from the stack produced some results. We got our ideas from this one source which we’ve listed below at the end of this post.

Promoting a Green Event

Green Golfing Campaign. Even though the authors of the golfing article took the negative and wrote on this, we looked at this data and said “to some level or degree, 63% corporate planners will consider events with golf included in the future”. Now you throw on top of that the eco-friendly Green Tee product revelation (www.biogolftee.com) and you have something to work with. I alone, would save thousands of trees each year with the number of tees I go through, if I had the time to golf, that is.

You throw on top of that, your company name and 800 number on the Tee and we are talking about a great take-away as well.

Solving World Hunger

Now, this got the ROI Hunters thinking. If someone could create a biodegradable golf ball that turns into fish food when it decomposes, and we turn the fairway ponds into fish farms also, I personally could feed the world with how many times I find water with my balls.

Good Hunting.

Sources:

Robert Carey and Terri Hardin, “News & Analysis”, Successful Meetings July 2008, 10 – 11

Vincent Alonzo, “Tools of the Trade”, Successful Meetings July 2008, 30

Business Twitter Ideas

I’ve been reading some interesting posts on Twitter tweets with the tag marketing and I have been trying to understand the relationship between the two. Mind you, I loved the posts, just not sure about how some people tag their work. No biggy really, but I wanted to see if I could come up with some examples of how Twitter could be used to create a brand, (personal or corporate), and if not, just have some fun with it.

First let me start by saying the two posts that got me thinking about this topic are Twittiquette by Ron Shevlin and Twitter for Business — What’s Appropriate? by philbernstein

Fun Stuff – BOSS Tweet

This idea, I originally, came up in the 90’s as “BOSS Cam” in which you place a wireless video camera on your boss’ forehead and can see where he is all the time on a PC window. I’ve adapted this concept to Twitter Tweets, but it does require a RFID implementation of sensors throughout your campus and RFID markers in your security cards used to gain access to buildings and rooms.

With this implementation you will get BOSS Tweets when the following happens:

• Parking Lot Entry – The Boss has arrived – you have about 15 minutes to look busy.
• Building Entry – You now have about 7 minutes to make your office look like you’re really busy.
• On the floor – Have your boss’ cup of copy ready in hand and ready to give
• Movement Tweet – he’s moving about the building and you know where.
• Mining Tweet Alarm – uncomfortable levels of methane are in his office, STAY AWAY! (methane monitoring equipment sold separately)
• BOSS BOSS Tweet – your boss just met with his boss, HIDE – WORK IS COMING YOUR WAY!
  • Note: use Movement Tweets to evade your boss for the entire day if necessary.
• Parking Lot Egress – time to stop hiding from your boss and get some work done real quick and go home.

OK, another example of American ingenuity and exceptionalism in the can!

Branding Exercise – Project Tweet

In this example, your team has landed a new client. You want to impress on them how great your company is, and especially how great they are at projects like the one the just won. You explain to your new client that you will be using Twitter to keep them updated as the project progresses through the different stages of project management.

Some things they can expect to see in the Project Tweet:

• Meeting Titles – and who attended
• Meeting action items – post meeting
• Key milestones or meeting action items delivered
• Gratuitous comments from the team stating how smart the client was for picking them!
• Documents updated on the shared project library
• Lots of positive statements with the client’s staff names included so they are all sitting around waiting for their names to show up on a tweet.
• “Hey check this out” messages asking them to head to the team web site and review something

I know some of the themes of twitter BLOG posts have been about ‘too much’ tweets, but in this scenario, the more tweets focused on the project, the better you look.

Good Hunting,

See Also

Twitter’s Design Flaw