Well this morning I checked my Facebook Timeline to see if my latest social apps are still working. I don’t want to recommend my clients use these features then only to find out that they are not working. So we test … test … test. In this morning’s testing I find I have new intruders, dare I say interlopers, in my Timeline stream.
Exhibit One – The Interloping Ads!
Ads Are My Friends
I know this sounds strange coming from a person who counsels small and medium sized companies on how to use internet advertising to their advantage, but putting things in MY STREAM seems like a violation to me. I fully understand the left or right hand side of the page (depending on which Facebook page you are looking at) will hold their ads. And i want those ads to be relevant, or contextual, to the content that is on that page. Actually, I’m counting on it.
I and admire Facebook for allowing me to turn off the setting which shows my name under ads. Even though I may have liked a product, if I’m not getting paid to promote it, why give them that for free.
What does bother me is showing ads in my stream. The ads so far have been nothing about me. Nothing about the story i am trying to tell about me. So why does Facebook now think it’s going to make me want to use their product more to continue to build that story?
Screenshot of the MindMeister mind map editor (Photo credit: Wikipedia)
One of my favorite tools for team collaboration and idea collection is MindMeister. I use it for organizing my thoughts on large blog posts (see Marketing Warfare: The iPad Battle and Mind Map: The iPad Battle), helping my boys organize their thoughts for their school writing assignments, and many more instances. Because it can update the mind map in real time with many users signed into the map simultaneously, I have found it to be valuable when working on conference calls while trying to keep the team focused and not hindering the collection of tangent ideas in the middle of a thought stream that is being debated.