The Pareto Rule is an awesome tool and can be used in many situations. Here Paul Coles shares his insights with how companies focus on the wrong side of the equation at times.
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- Why You Can’t Do It All (inc.com)
- The Pareto principle and cross-channel marketing (theengagingbrand.com)
- Scale Outreach Using Pareto’s Law (seerinteractive.com)
When I left university I joined the British retailing institution that is Marks and Spencer, and of the many things that I learned about business, the most precious of all was that you set your business up for the 99% not the other 1%.
I know you are thinking what the hell is this guy talking about? So I will explain. Back in those heady days of the mid ’80s I queried why we were merchandising some of the most expensive product that was prone to shop lifting right next to the doorway. The answer was simple, 99% of our customers don’t steal, so make it easy for them to buy what they want, and don’t ever lose sight of this, setting yourself up for the 1% you will be destined to fail. This lesson is beautifully illustrated in a great book “Sway: The irresistible pull of irrational behaviour” by…
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ROI Hunter Field Journal 
#1 by The Hook on October 23, 2012 - 11:53 am
Very enlightening reblog,Tim! Good job!
#2 by Tim Rueb on October 23, 2012 - 6:54 pm
Thanks Hook
#3 by Tammy on February 20, 2013 - 7:45 am
I like this post – it’s a great reminder for me.