Posts Tagged marketing materials

Make it Easy for Customers


The other day I was helping a new client plan out marketing materials for an upcoming event and asked if he was using QR Codes on all of his materials.  I explained that many people are now scanning them and then using them to do research or deal with retention issues associated with information overload.

The items in your QR Code should be:

  1. Direct link to the landing page for the event or product promoted at that event so the visitor doesn’t have to hunt down what they were interested in.
  2. Your phone number
  3. Your Email Address
  4. other pertinent information that you wanted stored in their contact list
    1. hours of operation
    2. Your name
    3. Your Address
    4. Other web sites you want them to know about (blogs, product micro sites, etc.)

Oh, and if the back of your business card isn’t already in use, put a QR Code there.  It shows you respect their time by having them avoid manually typing the data into their contact database.

Is It Important?

Well if  you don’t think this is important enough to add to your marketing material, maybe this article might change your mind:

Half of U.S. shoppers rely on phones for in-store research

Good Hunting!

Advertisements

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