Posts Tagged management

Social Media Tool: NutshellMail.com – account aggregation


I’ve been noticing a theme in some of the posts/news feeds/articles I’ve been reading about social media.  There seems to be a question about what is coming up next in the realm of technology now that we’ve got Twitter and Facebook clearly entrenched as leaders in the social media space.  MySpace seems to be loosing ground.  Linked is specialized for business use.  Twitter is creating so much content volume you begin to ask a the question, if I tweet and no one replies or retweets did I really tweet?  Facebook users will probably keep the psychiatric industry funded for year because more and more people are feeling inadequate when friends don’t ‘like’ their status updates, links, and notes.

Small Business Owner Problem

So how does a small business owner, or maybe a person on their staff, try to keep up with all this volume of data flying past their eyes and still do their day job.  You could literally be connected 24 hours a day and still miss something.  How do you find out what people are saying about you on Twitter.  Maybe you are a company that has several fan pages and you are having a hard time keeping up with all that is going on.  What you really need is a tool that aggregates the content into a simple email that helps you review all this material in one sitting.

That tool is NutshellMail by Constant Contact.

In a nutshell …

Earlier this year Constant Contact acquired  NutshellMailConstant Contact is a service provider that I recomend to my client for email marketing activities.  In the past they added Survey, Event Marketing tools,  and continue to improve their primary email marketing tool.  Now with the addition of NutshellMail they continue to improve their offering.

Here are some reasons why you might want to give NutshellMail a try:

  • If you have or help manage multiple Facebook, Twitter, MySpace, and LinkedIn accounts
  • You want a better way to communicate with and manage all your messaging accounts
  • You can save time by only logging into the accounts that had any activity
  • Keep track of what people are saying about your company with saved searches being delivered to you email in-basket
  • You can’t access personal messages while at work
  • With your smart phone you can see all activity from one email while away from your computer
  • You want to monitor your children’s incoming messages
  • It’s Free, Easy, and Secure

Oh did I mention it was FREE!

Good Hunting.

Sample Email

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Ban All Mirrors!


We handed out our traditional Christmas gifts to the contracted cleaning crew today. Nothing special, just some home made cookies my wife worked on for several days. One of the ladies, now a regular we have come to know and appreciate, made some funny statement like “Great, that’s all I need is some more pounds!” We all laughed.  She explained she walked by a mirror in her house the other day and her reflection shocked her. My response – “Ban all mirrors! That would solve the problem!”

The Real Problem – Not Enough Mirrors.

In truth, we don’t have enough mirrors in our lives. In business, we become so focused on the next deal, the next deadline, the next pay period, the next ….. OK you pick. We lose sight of our reflection in the mirror.  We don’t even bother to look most times.

Mind you, everyone else still sees us. Our employees. Our family. Our friends. Our Vendors. Our clients.  They don’t see us as a reflection in the mirror.  They have the luxury of simply watching us in our daily struggle to focus on the next thing.

Difficult Solution – Put up more Mirrors!

The strategy is simple, create an accountability network.  The tactic is difficult to implement.  There is a reason why peer accountability groups work.  Left to ourselves, we are our own worst enemies.  Finding a peer to trust is hard enough, finding someone you look up to is very bold.

Customer Service Mirror – find someone, maybe a trusted client, and review your company’s performance.  What’s working, what’s not.  What are they seeing your competitors doing.  What do they wish you would do

Leadership Mirror – are you creating bold audacious goals for you and your teams?  Who is reviewing them with you before you make your presentations.    Who is raising the bar, making you think of options outside your comfort zone?  Who laughs at you when you come up with a real stinker but you think it the next revolutionary idea?

Management Mirror – who is helping you improve you systems, processes, and staff?  Who’s helping you develop a performance model that fits your team’s talents and abilities?

For the sake of this post leadership and management are defined this way.  If a ladder was leaning against a wall, management would be focused on the most efficient and productive use of that ladder where it stands, leadership would be responsible for making sure it’s leaning on the right wall.

Social Media Mirror – it’s not just the people around you any more folks.  As Matt Hames states in his Web 2.0 posts, now it’s also your digital presence that is being looked at.  What you do on the internet, but also equally important, what is said about you on the internet becomes the new dimension to the mirror’s reflection.  Do you have someone helping you with your global perception?

Conclusion

Wow, all this from a bunch of home made cookies for Christmas.  I hope this post has a longer lasting quality then my wife’s baked goods.

I hope in the future when you walk by one of the mirrors in your life you are not shocked by what you see.  And I hope, for your sake, that it’s not too late to correct what you see.

Good Hunting,

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