Posts Tagged junior staff
Lately, I have been pounded with a theme of challenges around the question “Why take part in Social Media if it takes up so much time and has such poor tangible results?” And my general response is, it should take as much time as needed to accomplish your business objectives which have been created to help you reach your goals.
I also have to explain that social media, executed poorly, is far more expensive then doing nothing at all. The below article caught my:
Top Five Social Media Marketing Mistakes?
You know about all the wonderful things the blogosphere can do for your business. But how can you prevent the not-so-wonderful stuff?
Social media initiatives have become standard components of companies‘ marketing and communications strategies. Large or small—from the local bakery to General Motors (GM)—businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:
1. Not (or Barely) Monitoring:
2. “Down-sourcing” to Interns or Junior Staff:
3. Fast Beats Perfect:
4. Faking It:
5. Having an “Off” Switch:
At the end of the day, brands must earn their “social currency.” There are no shortcuts or substitutes to authentic engagement in the realm of social media.
Busy-ness vs Business
Unfortunately, I see many small or medium sized companies try their luck with social media and treat it like some shiny new toy that consumes all their attention, as they forget about all the other things they could be doing. I find they over tweet, over post, and over blog themselves to the point that they justify leaving the scene altogether because it’s not worth the effort for the little results they see.
This is where I come in. I sit down with them and ask some simple questions. What activities, events, promotions, or other marketing objectives are coming up in the near future? After I have that list, I can then sit down with them and explain the role of each of the social media tools and how they can fit into the marketing plan for the upcoming several months. We also start by setting up measurements so that they understand where their leads are coming from. As a simple example, this may include a unique 800 number for each channel (print, tv, radio, and each site they are using – it’s not that expensive really) I explain how their phone bill or on-line phone records can then be used to measure campaign success, if inbound calls are one of the means by which we will measure the campaign success.
Social media can be a valuable tool for small and medium sized companies. It can level the playing field quickly for a company that is dealing with a regional or national player, especially if these companies have their marketing and advertising plans controlled by corporate. Often these larger companies are incapable of adjusting to local pressure applied by small companies and their ideas.
I’d love to hear of examples in which small companies attack the larger companies by using social media. Please share them in the comments.
- Things to Keep in Mind When Getting Started With Social Media Marketing (ronmedlin.com)
- Yes You Can! How To Use Social Media Marketing to Meet Your Home Business Goals (theworkathomewife.com)
- Effective Social Media Techniques (cash-bandit.com)
- Philanthropists Make the Most of Social Media? (bjconquest.com)
- Click to share on Twitter (Opens in new window)
- Click to share on Facebook (Opens in new window)
- Click to share on Tumblr (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to share on Reddit (Opens in new window)
- Click to email this to a friend (Opens in new window)
- Click to print (Opens in new window)
business, communications strategies, Company, facebook, junior staff, marketing, marketing mistakes, Marketing Warfare, media initiatives, postaweek2011, shiny new toy, small business, social media, Social media marketing, Strategic planning
Thought Streamsblog brainstorming brand business campaign planning client collaboration Company competition consulting corporate corporate events customer experience Customer Service customer service examples direct mail e-commerce Email excellent customer service facebook failure Flanking Marketing Flickr Godin Google Google Plus Guerrilla Marketing ideas Internet Marketing iPad iPhone Jack Trout Jott leadership linkedin management marketing Marketing and Advertising Marketing Warfare measure meetings On-Line Ads planning postaday postaweek postaweek2011 PPC process process improvement product focus productivity projects results Search Engines Searching segmentation SEM Seth Godin small business soccer social media SPAM sports stats Strategy Tactic technology tool Tools twitter United States vision Web 2.0 Web 3.0 wordpress
- (no title)
- Mind Mapping: Online Collaboration Tool
- HootSuite Extends Google+ Pages to All Users
- HootSuite Adds More Awesome to Hootlet with AutoSchedule – HootSuite Social Media Management
- foursquare Social Media Ignorance
- 5 Ways You Should Be Using Your Smartphone to Create Fresh Content
- Reclaim Your Time with the 1% : 99% Rule (Part 1 of 3)
- (no title)
- Competition and the Consumer’s Mind
- Google+ Local: Taking over Places?
- An error has occurred; the feed is probably down. Try again later.