Posts Tagged email newsletters
We know the Holidays are just around the corner when Direct Marketing magazines start their year end tradition of telling the retailers how to improve their sites for the up-coming on-line shopping season. (Forget the fact that Christmas displays are going up, retailers need the magazines to tell them) I recently read a great article by Ken Burke in Target Marketing. He provides a great example (knowing or unknowingly I don’t know) of how the Direct Marketing crowds look at web sites versus how Internet Marketing Specialists look at web sites.
Five Best Practices for the Holidays
All of Mr Burke’s recommendations are dead on. I think he writes a compelling reason for each and provides language that matches his audience. Below are the five key points of his article. You can read the entire article at .com
- Improve Internal Site Search Performances
- Improve Product Page Conversion
- Reduce “One-and-Outs”
- For the Holidays, Give Shipping and Delivery Center Stage
- Promote Worry-Free Shopping
As I stated above, Mr Burke has sound advice. I like the Target Marketing magazine. It’s one of the few magazines I refuse to let me wife throw away before I get a chance to read it. (The USPS has a special truck just for magazine deliveries to my home office …. just kidding)
Think TAX Day (US April 15)
Now let’s assume I’m your tax accountant. Every small business in the US files quarterly, and the really lucky ones get to file monthly! (Sarcasm intended) Two months before our nation’s citizens begin to spend billions of dollars on tax services for that fateful day, I send you an email stating it’s time to start thinking about your taxes. I layout a well thought out plan of attack on what you need to do in the next two months to capitalize on the tax credits and new filling regulations for the April 15th deadline. So how long would I be your tax accountant?
, let’s say we were to follow Mr. Burke’s advice ALL YEAR LONG! (Which is what I’m recommending you do!) Your organization could focus it attention on the true benefit of all your hard work ….. increase reach. With the knowledge you have a very well designed web site and a web site with great conversion potential, this is the time of year you should be kicking up the Pay-Per-Click (PPC) advertising. You would be finding email newsletters and purchasing ad space. Increase your spending in tower and banner ads. These items would increase the holiday profits for more.
Oh, and for those of you who find yourself in November and are beginning to ask these questions, do the best you can for this holiday season but really start thinking about 2009.
- Click to share on Twitter (Opens in new window)
- Click to share on Facebook (Opens in new window)
- Click to share on Tumblr (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to share on Reddit (Opens in new window)
- Click to email this to a friend (Opens in new window)
- Click to print (Opens in new window)
abandon rate, banner ads, best practices, eCommerce, email newsletters, Holiday Shopping, marketing reach, On-line Sales, Page Conversion, Pay-Per-Click, PPC, Shipping and Delivery, Site Search, tower ads, Worry-Free Shopping
Thought Streamsblog brainstorming brand business campaign planning client collaboration Company competition consulting corporate corporate events customer experience Customer Service customer service examples direct mail e-commerce Email excellent customer service facebook failure Flanking Marketing Flickr Godin Google Google Plus Guerrilla Marketing ideas Internet Marketing iPad iPhone Jack Trout Jott leadership linkedin management marketing Marketing and Advertising Marketing Warfare measure meetings On-Line Ads planning postaday postaweek postaweek2011 PPC process process improvement product focus productivity projects results Search Engines Searching segmentation SEM Seth Godin small business soccer social media SPAM sports stats Strategy Tactic technology tool Tools twitter United States vision Web 2.0 Web 3.0 wordpress
- (no title)
- Mind Mapping: Online Collaboration Tool
- HootSuite Extends Google+ Pages to All Users
- HootSuite Adds More Awesome to Hootlet with AutoSchedule – HootSuite Social Media Management
- foursquare Social Media Ignorance
- 5 Ways You Should Be Using Your Smartphone to Create Fresh Content
- Reclaim Your Time with the 1% : 99% Rule (Part 1 of 3)
- (no title)
- Competition and the Consumer’s Mind
- Google+ Local: Taking over Places?
- An error has occurred; the feed is probably down. Try again later.