Posts Tagged business

Failure is not a Title


Not to long ago, I got into a pointless debate with my brother (you know the kind, where one brother takes one side and the other takes another and you’ll be damned if you let him win an argument) about the topic of people’s desire to change their lives.  We began talking about how “some people just don’t want to succeed” because they don’t try hard enough.

My point was that fear of failure is a strong driving force to those that want to change but don’t want to risk failure.  Even the thought of failure can drive someone to avoid a positive experience by suddenly finding hours of busy work. People wants to have a better life but the fear of failing at something drives them in a direction that produces exactly the opposite.  Then I found this post from Seth Godin and it rang true with me, they take the failure personal.

How else are you supposed to take it?

“Don’t take it personally.”

Image representing Seth Godin as depicted in C...

Image via CrunchBase

This is tough advice. Am I supposed to take it like a chair? Sometimes it seems as though the only way to take it is personally. That customer who doesn’t like your product (your best work) or that running buddy who doesn’t want to run with you any longer…

Here’s the thing: it’s never personal. It’s never about you. How could it be? That person doesn’t truly know you, understand what you want or hear the voices in your head. All they know is themselves.

When someone moves on, when she walks away or even badmouths you or your work, it’s not personal about you. It’s personal about her. Her agenda, her decisions, her story.

Do your work, the best way you know how. Is there any other option?

via Seth’s Blog: How else are you supposed to take it?.

Learn not Burn

I would advise people to learn from the experience and not get hot over it.  I caught myself the other day taking this advice.  I had someone standing before me very mad (and yes your natural assumption is to assume ‘what did I do to deserve this?’) but I stepped backed and asked myself some questions in the heat of the moment while trying to listen to the person vent:

  • What is exactly going on here?
  • How did we get to this boiling point?
  • Did I really do something to bring this on?
  • How can I learn from this?
  • What can I do to make this a teachable moment and return the person to the topic of accepting my offer.

We do take things personal.  There is no doubt about it.  If we can learn that we are in a long process and not a one time event, we have the ability to step back and learn from each event.

This is why you’ll hear me say, “Failure is an Event, not a Title”.

Good Hunting

, , , , , , , , , , , ,

4 Comments

Social Media Busyness Doesn’t Equal Business Value


Infographic on how Social Media are being used...

Image via Wikipedia

Lately, I  have been pounded with a theme of challenges around the question “Why take part in Social Media if it takes up so much time and has such poor tangible results?”  And my general response is, it should take as much time as needed to accomplish your business objectives which have been created to help you reach your goals.

I also have to explain that social media, executed poorly, is far more expensive then doing nothing at all.  The below article caught my:

Top Five Social Media Marketing Mistakes?

You know about all the wonderful things the blogosphere can do for your business. But how can you prevent the not-so-wonderful stuff?

Social media initiatives have become standard components of companiesmarketing and communications strategies. Large or small—from the local bakery to General Motors (GM)—businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:

1. Not (or Barely) Monitoring:

2. “Down-sourcing” to Interns or Junior Staff:

3. Fast Beats Perfect:

4. Faking It:

5. Having an “Off” Switch:

At the end of the day, brands must earn their “social currency.” There are no shortcuts or substitutes to authentic engagement in the realm of social media.

via Top Five Social Media Marketing Mistakes – BusinessWeek.

Busy-ness vs Business

Unfortunately, I see many small or medium sized companies try their luck with social media and treat it like some shiny new toy that consumes all their attention, as they forget about all the other things they could be doing.  I find they over tweet, over post, and over blog themselves to the point that they justify leaving the scene altogether because it’s not worth the effort for the little results they see.

This is where I come in.  I sit down with them and ask some simple questions.  What activities, events, promotions, or other marketing objectives are coming up in the near future?  After I have that list, I can then sit down with them and explain the role of each of the social media tools and how they can fit into the marketing plan for the upcoming several months.  We also start by setting up measurements so that they understand where their leads are coming from.  As a simple example, this may include a unique 800 number for each channel (print, tv, radio, and each site they are using – it’s not that expensive really)   I explain how their phone bill or on-line phone records can then be used to measure campaign success, if inbound calls are one of the means by which we will measure the campaign success.

Social media can be a valuable tool for small and medium sized companies.  It can level the playing field quickly for a company that is dealing with a regional or national player, especially if these companies have their marketing and advertising plans controlled by corporate.  Often these larger companies are incapable of adjusting to local pressure applied by small companies and their ideas.

I’d love to hear of examples in which small companies attack the larger companies by using social media.  Please share them in the comments.

Good Hunting.

, , , , , , , , , , , , , ,

4 Comments

Affordable Video Phone for Home & Business


Affordable Video Phone

Small Business

I can’t remember if I have ever posted anything about hardware.  I often find myself contemplating process improvements,  marketing tactics, and internet tools which I assume will help small businesses improve their market share.

I know a version of this affordable video phone was on Donald Trump’s show “The Apprentice” and this launched the phone to new heights, but I can’t help but think that the video phone would be a great tool for a small business to improve it’s image.

Family Friendly

This phone in the hands of families across the US and world will enjoy video conversations with each other.  As more house holds have the phone the more fun each family will have in hold video calls with each other.  I can’t wait until all my family in Germany have these phones either.

Phone Information

ACN’s newest revolutionary video phone gives you enhanced features that you can only get here!

  • See the person you’re talking to
  • Unlimited calling to the U.S., Canada and Puerto Rico
  • Send and receive video mail messages
  • Project your conversations onto a larger screen
  • Bonus Feature: Display photos with the Digital Photo Frame

Added Benefits

  • Automatic Network Detection: easier for customers to set up their Video Phone
  • Enhanced Video Clarity: images/colors are sharper
  • Automatic Bandwidth Adjustment: automatically adjusts bandwidth setting to match available bandwidth speed
  • Enhanced Light Sensor Camera: camera offers higher pixels for improved A/V sync plus more clarity in the video
  • Dual Speakers: audio speakers offer stereo sound quality
  • New, Sleek Interface: user-friendly options for exceptional customer experience
  • Softkeys: allows user to make selections from the specific screen for easy navigation
  • Large 7″ screen: for face-to-face conversations

Plus traditional calling features you expect:

Caller ID • Call Forwarding • Call Waiting • Do Not Disturb • Speed Calling • Three-Way Calling
Call Return • Auto Redial • Voice/Video Mail

Phone Plans

Family Plans
$11.99 /month/ line

$159.99 per Video Phone

See your loved ones more often! Purchase additional Video Phones and add up to four lines to your account. Calls on Family Plan lines can only be made to other ACN Digital Phone Service customers.

Virtual Phone Numbers
$4.99 /month/ line
Stay local! Create a virtual phone number from any domestic area code – no matter where you live.

International Calling Plans
Bring your world a little closer. Take advantage of discounted rates on our 300-minute plans
European Plan $4.99/mo
Asia Pacific Plan $5.99/mo
Central & South America Plan $9.99/mo

See the Phone Here

, , , , , , , , , , , , , ,

2 Comments

Or Current Resident?


Buffalo and Fort Erie Public Bridge Authority

Image via Wikipedia

Intimacy is expensive, why abuse it? This week the ROI Hunters are amazed at the foolishness of some of the big service providers. They send out information for us to act on but add an extra line in the mailing label that just destroys everything they hope to achieve. After all, hunting ROI requires you to know your prey!

What an insult.

Those three little words on the mailing label: “Or Current Resident“. Don’t they understand what damage it does. We pay these companies large amounts of our resource to use their services and we expect them to send us relevant and timely information or special offers because we are valued. What is suppose to be an opportunity to further evolve the relationship with the client becomes just a cheep marketing tactic to sell more stuff.

What are you really telling me.

The message is clear. The offer enclosed in this envelope is no more personalized or sensitive to our needs, our account information, our interests, then the yellow pages we just looked at to find a new service provider. In fact, the service provider probably thinks so little of us that the material enclose in the envelope is probably more applicable if we weren’t there and some stranger opened it.

Segmentation Works

The ROI Hunters always advise our clients to be specific and focused in your communications. When communicating to your clients, speak only to your clients. When designing a new campaign to attract new clients, don’t send it to your clients. It might just be the excuse they need to dump your company for another. Good Hunting.

See Also: Press One for English

, , , , ,

5 Comments

  • Reading Goal

    2020 Reading Challenge

    2020 Reading Challenge
    Tim has read 2 books toward his goal of 36 books.
    hide
  • Currently Reading

  • Categories

  • Archives

%d bloggers like this: