Posts Tagged Business and Economy

Make it Easy for Customers


The other day I was helping a new client plan out marketing materials for an upcoming event and asked if he was using QR Codes on all of his materials.  I explained that many people are now scanning them and then using them to do research or deal with retention issues associated with information overload.

The items in your QR Code should be:

  1. Direct link to the landing page for the event or product promoted at that event so the visitor doesn’t have to hunt down what they were interested in.
  2. Your phone number
  3. Your Email Address
  4. other pertinent information that you wanted stored in their contact list
    1. hours of operation
    2. Your name
    3. Your Address
    4. Other web sites you want them to know about (blogs, product micro sites, etc.)

Oh, and if the back of your business card isn’t already in use, put a QR Code there.  It shows you respect their time by having them avoid manually typing the data into their contact database.

Is It Important?

Well if  you don’t think this is important enough to add to your marketing material, maybe this article might change your mind:

Half of U.S. shoppers rely on phones for in-store research

Good Hunting!

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Or Current Resident?


Buffalo and Fort Erie Public Bridge Authority

Image via Wikipedia

Intimacy is expensive, why abuse it? This week the ROI Hunters are amazed at the foolishness of some of the big service providers. They send out information for us to act on but add an extra line in the mailing label that just destroys everything they hope to achieve. After all, hunting ROI requires you to know your prey!

What an insult.

Those three little words on the mailing label: “Or Current Resident“. Don’t they understand what damage it does. We pay these companies large amounts of our resource to use their services and we expect them to send us relevant and timely information or special offers because we are valued. What is suppose to be an opportunity to further evolve the relationship with the client becomes just a cheep marketing tactic to sell more stuff.

What are you really telling me.

The message is clear. The offer enclosed in this envelope is no more personalized or sensitive to our needs, our account information, our interests, then the yellow pages we just looked at to find a new service provider. In fact, the service provider probably thinks so little of us that the material enclose in the envelope is probably more applicable if we weren’t there and some stranger opened it.

Segmentation Works

The ROI Hunters always advise our clients to be specific and focused in your communications. When communicating to your clients, speak only to your clients. When designing a new campaign to attract new clients, don’t send it to your clients. It might just be the excuse they need to dump your company for another. Good Hunting.

See Also: Press One for English

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