So if you are anything like me, you are in submission to the fact that there is more to learn in this world then you currently know. The truly wise among us acknowledge that our current knowledge placed on the scale of all the knowledge will always find us wanting for the remainder of our days.
The trick is to stay on the cutting edge of information that helps us achieve our goals. One of the ways I have tried to stay sharp on specific topics is by using podcasts. I currently use iTunes (most convenient at this time) and my Android phone, with the help of iSync. There are a host of podcasts, mostly free but some cost nominal amounts, on iTunes that cover a wide range of topics.
New Updates on my Listening List
So here are latest additions to my listening list:
- BeanCast – deep dive into marketing topics
- EntreLeadership – Dave Ramsey‘s leadership and business podcast
- Let’s Make Mistakes – design but irreverent with some foul language.
- Marketing Over Coffee – quick ‘on they way to work drive’ worth of internet marketing news
- Social Triggers Insiders – on of the authors I follow on Google+
- This Is Your Life – leadership podcast
Dropped from my Listening List
- No More Weak Days – Daily prayer and Bible reading. Great concept but had a hard time struggling with the KJ and Message format in their reading plan. “1 Year Daily Audio Bible” is still my preferred choice for daily scripture reading (listening).
The important thing is to keep learning! Don’t stop. If you are starting a new project, search out a podcast and listen to it while driving or exercising.
I would love to hear about podcasts you have found helpful in your daily routine. Share them in the comments.
- Import iTunes Music Playlists to Android, Sync iTunes with Android over WiFi (ravidhavlesha.wordpress.com)
- Need help subscribing to podcast in Android (ask.metafilter.com)
- Subscribe to my award winning Marketing Podcast series. It is free! (garybembridge.com)
- DoubleTwist Adds Podcast Catalogue (geeky-gadgets.com)
- Import iTunes Music Playlists to Android, Sync iTunes with Android over WiFi (madrasgeek.com)
- Evernote Podcast #33 – Heavy Breathing Episode (evernote.com)
Have you ever just stopped and thought, “OK, exactly, what am I doing here?” Have you ever been asked to explain something and found yourself ramblings and your thoughts came out incoherent and and your thoughts are without any cohesion and almost on the verge of being labeled ‘verbal diarrhea’? (run on sentence intended for effect folks!!)
Force Some Discipline
There is a way you can attack this problem. This idea comes from a book I’ve recently read call “Drive” by Daniel Pink. (Good Read! Recommend it!) It’s one of the suggestions in the back of the book which you could easily overlook and just skiip by if you are not careful.
The concept is simple. Use a tool, like Twitter, to force you to craft a message in 140 characters. Twitter will only publish 140 characters of a person’s tweet. It provides a nice clean interface with a gentile reminder of how many characters you have remaining. It also provides you a negative number if you go over 140 characters, thus showing you how much you have to trim to have your entire message included in the twitter stream. Twitter simply provides us a clean and straightforward page with the needed feedback to accomplish this task.
Twitter is not the focus
You could use any tool that gives you the feedback to understand how close you are to 140 characters. Even the 140 characters are arbitrary and simply based on the fact that Twitter has this limitation. I could also use any word processor that provide the basic functionality of ‘word count‘ . You could write a simple Visual Basic program in minutes to perform the same task. The tool is not the important factor here. It is your ability to boil down your message to 140 charaters.
In the past we’ve talked about using elevator speeches, but this is more intense and to the point. Only using 140 characters to create focus.
Twitter Summary Application
- Front Office Staff – image the value you would bring if your responses were pithy and to the point. How many of us have wished we met some of these staff in our travels. Only to find out 2 minutes into a question answer session you picked the wrong person to ask ‘where the bathroom was?’ (exaggeration intended)
- Meeting Prep – Wouldn’t we all like to come into a meeting and with a short burst from the moderator / facilitator know how much I need to pay attention? In fact, I could then text my assistent to pull me out of the meeting in let’s say 10 minutes. (Note to self: I bet I could write a quick program so that when I text mesage a certain code to it, it would then rendomly generate a ’emergency text message‘ to my department member’s phones so I can get them all the hell out of there before they waste another minute not doing their jobs!) (exaggeration intended)
- Event Planning – When I plan out an event, each hour has something it needs to accomplish. I would suggest having a twitter summary for each hour so that each hour can be easily reviewed by the facilitation staff and the owner / sponsor of the event.
- Calendar Management – wouldn’t we all like to look at a calendar event and not ask the question – what in the world is this here for and who authorized it to be on my calendar? Well a twitter summary would help there also.
- Instructions to Staff – I’ve also heard this one called ‘commander’s intent‘ as well. It would be a short burst stating what is the ultimate outcome or goal is for an activity. Sometimes these are needed so that if something goes wrong, the team, using autonomy, can make adjustments to still hit the mark by the end of the assignment.
- Classroom Setting – excellent use of a few seconds to start out the class. Let everyone know what’s going to happen in the class for the next hour to three hours. (Also see Meeting Prep above – for you resourceful students – but don’t try it in my class – I have you turn off your phones)
Taken to an Extreme
Would love to hear how you could apply Twitter Summaries. Leave a post and let me know.
- The art of complaining in 140 characters or less (swiss-miss.com)
- On the benefits of #macroblogging, observing a #Twitter stupidity, and the return of #stopshortening (dropsafe.crypticide.com)
- Don’t spend hours tweeting, says Twitter co-founder (telegraph.co.uk)
- How Twitter Can Improve Your Management In 140 Characters Or Less (businessinsider.com)
- Tell us about ‘the moment’ in 140 characters or fewer (timesunion.com)
In my posts “Start, Stop, Continue” and “Exceptionalism: Focus on the Never” I talk about brainstorming techniques that help organizations choose new ideas to improve on their environment. In the above post, the author fivewhys, gives us some other ways of selecting ideas.
- Brainstorming – Increasing Creativity and the Quantity and Usefulness of Ideas (nextstepconsult.wordpress.com)
- How We Brainstorm (markpeterdavis.com)
- First, Stop that Brainstorming? (laf.ee)
- Why The New Yorker’s Claim That Brainstorming “Doesn’t Work” Is An Overstatement And Possibly Wrong (bobsutton.typepad.com)
- Eight Tips for Fixing Your Brainstorming (leadershipforgood.org)
This is part 5 in my series on brainstorming techniques
We’ve covered a lot of ground in helping your groups create a lot of ideas. But what do you do with them all? And how do you make sure that the ones you leave behind really are dud ideas? There seem to be two main camps here
- choose your favourite, based on gut feel
- evaluate all ideas according to some fairly simple criteria
View original post 580 more words
The other day I was helping a new client plan out marketing materials for an upcoming event and asked if he was using QR Codes on all of his materials. I explained that many people are now scanning them and then using them to do research or deal with retention issues associated with information overload.
The items in your QR Code should be:
- Direct link to the landing page for the event or product promoted at that event so the visitor doesn’t have to hunt down what they were interested in.
- Your phone number
- Your Email Address
- other pertinent information that you wanted stored in their contact list
- hours of operation
- Your name
- Your Address
- Other web sites you want them to know about (blogs, product micro sites, etc.)
Oh, and if the back of your business card isn’t already in use, put a QR Code there. It shows you respect their time by having them avoid manually typing the data into their contact database.
Is It Important?
Well if you don’t think this is important enough to add to your marketing material, maybe this article might change your mind:
- How to use QR codes at events (clairesouchet.wordpress.com)
- 9 Unique Ways to Generate Leads With QR Codes (hubspot.com)
- QR Codes Aren’t Sweet Without Strategy (stargroup1.com)
- How To Create A QR Code [VIDEO TUTORIAL] (seanclark.com)
- Are We Really Ready for QR Codes? (forbes.com)
With all the ‘Steve Jobs‘ posts flooding the internet, this one caught my eye. It is not a Apple bash piece but rather a great object lesson for those that get caught up in the “Aim, Aim, Aim, Ready, Aim, Aim, Fire” mode.
6 of Apples Greatest Mistakes
By Scott M. Fulton, III / October 6, 2011 2:03 PM
This is not an Apple-bashing piece. It is also not an attempt to cut an American icon down to size at a time when were remembering the magnificent contributions of its fallen founder. This is about how failure makes us better.Ive lost count of the number of times Ive heard, seen, or read comparisons of Steve Jobs to Thomas Edison since early yesterday evening. Jobs did not invent anything – not the personal computer, not the MP3 player, not the tablet. But besides that fact, there are certain other stark similarities. One: Jobs, like Edison, was a fierce competitor who sought to control not only the delivery channel for his products, but the market surrounding those products. Two: Like the finest scientist, Jobs studied his failures and Apples very carefully, and unlike Microsoft, built his next success upon the smoking ruins of his failures.More Steve Jobs Stories6 of Apples Greatest MistakesSteve Jobs Legacy In the Pantheon of Great American InnovatorsFrom Silicon Valley to Bahrain, the Web Mourns Steve JobsA Great User Experience: The Web Legacy of Steve JobsWhat Steve Meant Back ThenReaders will likely remind me that certain of the
Marathon Not Sprint
As I mention in my “Failure is not a Title” post, we need to look at things as a long process that we learn from, a Marathon if you will, not a 100 yard dash. Yes, the above mentioned items are on the bottom of some outhouse of ideas, but the industry learned from then and evolved into what we have today.
- Think Different – The Legacy of Steve Jobs (legallyeasy.rocketlawyer.com)
- Steve Jobs Reinvented What It Means to be Human (forbes.com)
- An Analogy of Thomas Edison and Steve Jobs (nytimes.com)
Not to long ago, I got into a pointless debate with my brother (you know the kind, where one brother takes one side and the other takes another and you’ll be damned if you let him win an argument) about the topic of people’s desire to change their lives. We began talking about how “some people just don’t want to succeed” because they don’t try hard enough.
My point was that fear of failure is a strong driving force to those that want to change but don’t want to risk failure. Even the thought of failure can drive someone to avoid a positive experience by suddenly finding hours of busy work. People wants to have a better life but the fear of failing at something drives them in a direction that produces exactly the opposite. Then I found this post from Seth Godin and it rang true with me, they take the failure personal.
How else are you supposed to take it?
“Don’t take it personally.”
This is tough advice. Am I supposed to take it like a chair? Sometimes it seems as though the only way to take it is personally. That customer who doesn’t like your product (your best work) or that running buddy who doesn’t want to run with you any longer…
Here’s the thing: it’s never personal. It’s never about you. How could it be? That person doesn’t truly know you, understand what you want or hear the voices in your head. All they know is themselves.
When someone moves on, when she walks away or even badmouths you or your work, it’s not personal about you. It’s personal about her. Her agenda, her decisions, her story.
Do your work, the best way you know how. Is there any other option?
Learn not Burn
I would advise people to learn from the experience and not get hot over it. I caught myself the other day taking this advice. I had someone standing before me very mad (and yes your natural assumption is to assume ‘what did I do to deserve this?’) but I stepped backed and asked myself some questions in the heat of the moment while trying to listen to the person vent:
- What is exactly going on here?
- How did we get to this boiling point?
- Did I really do something to bring this on?
- How can I learn from this?
- What can I do to make this a teachable moment and return the person to the topic of accepting my offer.
We do take things personal. There is no doubt about it. If we can learn that we are in a long process and not a one time event, we have the ability to step back and learn from each event.
This is why you’ll hear me say, “Failure is an Event, not a Title”.
- Failure is a Prerequisite for Success (socyberty.com)
- What failure can teach you (iowabiz.com)
- Seth Godin Is Weird (twistimage.com)
- 3 Marketing Lessons from Seth Godin’s New Book “Poke the Box” (hubspot.com)
- Celebrate Failure Since Failing is What Most of Us Do (psychologytoday.com)