Archive for category leadership
The Pareto Rule is an awesome tool and can be used in many situations. Here Paul Coles shares his insights with how companies focus on the wrong side of the equation at times.
When I left university I joined the British retailing institution that is Marks and Spencer, and of the many things that I learned about business, the most precious of all was that you set your business up for the 99% not the other 1%.
I know you are thinking what the hell is this guy talking about? So I will explain. Back in those heady days of the mid ’80s I queried why we were merchandising some of the most expensive product that was prone to shop lifting right next to the doorway. The answer was simple, 99% of our customers don’t steal, so make it easy for them to buy what they want, and don’t ever lose sight of this, setting yourself up for the 1% you will be destined to fail. This lesson is beautifully illustrated in a great book “Sway: The irresistible pull of irrational behaviour” by…
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The Above Post
Excellent Post at “Five Whys”, one of my frequent sites I read, and I wanted to share this with you as well.
Enjoy and Good Hunting!
Damien Newman used the design squiggle to illustrate the Design Thinking approach to solving problems.
It’s a really neat way of communicating the basic premise behind design thinking, and I like it a lot. Applied to business model innovation it shows the initial chaos and movement that surrounds any new business model as the founders get to grips with their concept. But what happens if we apply the squiggle to customer development?
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So if you are anything like me, you are in submission to the fact that there is more to learn in this world then you currently know. The truly wise among us acknowledge that our current knowledge placed on the scale of all the knowledge will always find us wanting for the remainder of our days.
The trick is to stay on the cutting edge of information that helps us achieve our goals. One of the ways I have tried to stay sharp on specific topics is by using podcasts. I currently use iTunes (most convenient at this time) and my Android phone, with the help of iSync. There are a host of podcasts, mostly free but some cost nominal amounts, on iTunes that cover a wide range of topics.
New Updates on my Listening List
So here are latest additions to my listening list:
- BeanCast – deep dive into marketing topics
- EntreLeadership – Dave Ramsey‘s leadership and business podcast
- Let’s Make Mistakes – design but irreverent with some foul language.
- Marketing Over Coffee – quick ‘on they way to work drive’ worth of internet marketing news
- Social Triggers Insiders – on of the authors I follow on Google+
- This Is Your Life – leadership podcast
Dropped from my Listening List
- No More Weak Days – Daily prayer and Bible reading. Great concept but had a hard time struggling with the KJ and Message format in their reading plan. “1 Year Daily Audio Bible” is still my preferred choice for daily scripture reading (listening).
The important thing is to keep learning! Don’t stop. If you are starting a new project, search out a podcast and listen to it while driving or exercising.
I would love to hear about podcasts you have found helpful in your daily routine. Share them in the comments.
- Import iTunes Music Playlists to Android, Sync iTunes with Android over WiFi (ravidhavlesha.wordpress.com)
- Need help subscribing to podcast in Android (ask.metafilter.com)
- Subscribe to my award winning Marketing Podcast series. It is free! (garybembridge.com)
- DoubleTwist Adds Podcast Catalogue (geeky-gadgets.com)
- Import iTunes Music Playlists to Android, Sync iTunes with Android over WiFi (madrasgeek.com)
- Evernote Podcast #33 – Heavy Breathing Episode (evernote.com)
With all the ‘Steve Jobs‘ posts flooding the internet, this one caught my eye. It is not a Apple bash piece but rather a great object lesson for those that get caught up in the “Aim, Aim, Aim, Ready, Aim, Aim, Fire” mode.
6 of Apples Greatest Mistakes
By Scott M. Fulton, III / October 6, 2011 2:03 PM
This is not an Apple-bashing piece. It is also not an attempt to cut an American icon down to size at a time when were remembering the magnificent contributions of its fallen founder. This is about how failure makes us better.Ive lost count of the number of times Ive heard, seen, or read comparisons of Steve Jobs to Thomas Edison since early yesterday evening. Jobs did not invent anything – not the personal computer, not the MP3 player, not the tablet. But besides that fact, there are certain other stark similarities. One: Jobs, like Edison, was a fierce competitor who sought to control not only the delivery channel for his products, but the market surrounding those products. Two: Like the finest scientist, Jobs studied his failures and Apples very carefully, and unlike Microsoft, built his next success upon the smoking ruins of his failures.More Steve Jobs Stories6 of Apples Greatest MistakesSteve Jobs Legacy In the Pantheon of Great American InnovatorsFrom Silicon Valley to Bahrain, the Web Mourns Steve JobsA Great User Experience: The Web Legacy of Steve JobsWhat Steve Meant Back ThenReaders will likely remind me that certain of the
Marathon Not Sprint
As I mention in my “Failure is not a Title” post, we need to look at things as a long process that we learn from, a Marathon if you will, not a 100 yard dash. Yes, the above mentioned items are on the bottom of some outhouse of ideas, but the industry learned from then and evolved into what we have today.
- Think Different – The Legacy of Steve Jobs (legallyeasy.rocketlawyer.com)
- Steve Jobs Reinvented What It Means to be Human (forbes.com)
- An Analogy of Thomas Edison and Steve Jobs (nytimes.com)
Not to long ago, I got into a pointless debate with my brother (you know the kind, where one brother takes one side and the other takes another and you’ll be damned if you let him win an argument) about the topic of people’s desire to change their lives. We began talking about how “some people just don’t want to succeed” because they don’t try hard enough.
My point was that fear of failure is a strong driving force to those that want to change but don’t want to risk failure. Even the thought of failure can drive someone to avoid a positive experience by suddenly finding hours of busy work. People wants to have a better life but the fear of failing at something drives them in a direction that produces exactly the opposite. Then I found this post from Seth Godin and it rang true with me, they take the failure personal.
How else are you supposed to take it?
“Don’t take it personally.”
This is tough advice. Am I supposed to take it like a chair? Sometimes it seems as though the only way to take it is personally. That customer who doesn’t like your product (your best work) or that running buddy who doesn’t want to run with you any longer…
Here’s the thing: it’s never personal. It’s never about you. How could it be? That person doesn’t truly know you, understand what you want or hear the voices in your head. All they know is themselves.
When someone moves on, when she walks away or even badmouths you or your work, it’s not personal about you. It’s personal about her. Her agenda, her decisions, her story.
Do your work, the best way you know how. Is there any other option?
Learn not Burn
I would advise people to learn from the experience and not get hot over it. I caught myself the other day taking this advice. I had someone standing before me very mad (and yes your natural assumption is to assume ‘what did I do to deserve this?’) but I stepped backed and asked myself some questions in the heat of the moment while trying to listen to the person vent:
- What is exactly going on here?
- How did we get to this boiling point?
- Did I really do something to bring this on?
- How can I learn from this?
- What can I do to make this a teachable moment and return the person to the topic of accepting my offer.
We do take things personal. There is no doubt about it. If we can learn that we are in a long process and not a one time event, we have the ability to step back and learn from each event.
This is why you’ll hear me say, “Failure is an Event, not a Title”.
- Failure is a Prerequisite for Success (socyberty.com)
- What failure can teach you (iowabiz.com)
- Seth Godin Is Weird (twistimage.com)
- 3 Marketing Lessons from Seth Godin’s New Book “Poke the Box” (hubspot.com)
- Celebrate Failure Since Failing is What Most of Us Do (psychologytoday.com)
How many times do you find yourself in a slump. We need to shake off the old and create a new way of generating new ideas. We need to make some magic, create some sparks, razzle and dazzle, have some fun! When I read this post from Seth Godin it got me to thinking:
An end of magic
Arthur C. Clarke told us, “Any sufficiently advanced technology is indistinguishable from magic.”
Head back to the 1800s with a Taser or a Prius or an iPad and the townsfolk will no doubt either burn you at the stake or worship you.
So many doors have been opened by technology in the last twenty years that the word “sufficiently” is being stretched. If it happens on a screen (Google automatically guessing what I want next, a social network knowing who my friends are before I tell them) we just assume it’s technology at work. Hard to even imagine magic here.
How to Make the Magic
This is a fun exercise to take your team or department through. You can read about the process in one my previous posts “Exceptionalism: Focus on the Never“. But basically, take several idea lists you’ve created and follow the “Innovation Bonus Exercise” in the above post. Then take some of those ideas and create you own little science fiction episode of “Stargete”, “Sanctuary”, or “Startrek” in which your team runs accross a civilazation with advanced technology like some of the crazy items on your list and they now have to revewrse engenere it to gain the benefits of the new found technology.
You might be surprised how many of the way-out-there crazy ideas turn into actionable realistic projects for your team to investigate further.
It’s a fun off-site day, especially if you have a bunch of techie scifi geeks on your team!
More than 35,000 companies and organizations have pledged to participate in the event. According to the official Telework Week Website, this would save an estimated $2,451,069 and more than 1,600 tons of pollutants from entering the atmosphere. Where these numbers come from is not entirely clear, but it stands to reason that fewer people commuting would help save money and reduce pollution to some extent.
National Telework Week is sponsored by Telework Exchange and Cisco, which makes telepresence and communication products, as well as other tools to facilate remote working.
I would suggest you spend some time understanding what it would take to perform your work outside the office. As I would explain to past staffs, just because a weather day or some unplanned disaster occurred, project deadlines remain the same. If you and your manager, or if you are the manager, haven’t spent enough time creating a work force that is flexible enough to handle the unique demands of performing all department requirements outside of the normal office space, you will find yourself in the awkward situation of losing value to the company.
Disaster Recovery Planning
OK, maybe it’s because my first job in a large IT organization was helping implement the annual remote disaster recovery test plans that I seem to gravitate to this fact. I ask all my clients, if your office burned down this weekend, what you do on Monday. Close shop? Declare bankruptcy? Put everything on hold until you get a new office leased? What about your paper records? How about your leads? How about your contracts in progress? Are you’re files stored off-site, and if so how long would it take to get them back and running at the new location?
These are all questions that should bring a leader or manager to the point of understanding how important teleworking can be to this scenario and their organization.
An important factor in improving your productivity is to design a work environment that helps you accomplish your work faster and smarter then your competition. Well how about all the time you are not in the office? Are you tied to a paper filing system … how could you change that? (Evernote.com) Can your assistant and team members update file and get them to your quickly? (DropBox.com) Can your team, partners, and client see your calendar and plan accordingly? (Google Calendar) Can you conduct training sessions without having to be on-prem at the client’s location? (WebEx) Can you brainstorm with your team, partners, and clients regardless of their geographical location? (MindMeister.com) Can you manage your To-Do list, or better yet, can your assistant manage your list for you? (Remember the Milk).
My guess the most difficult thing to change in your work space is the paper trails you live with. You probably have become so accustomed to getting something in paper, working on it, then passing it on. Reguardless, it is possible to go paperless. It’s worth the time to implement also.
Over the past 10 years I have moved to a paperless process. That is how I had to look at it. I focused on the process, not the piece of paper or some other physical object. Many of the web based applications I mentioned above I use today. It allows me to complete my client requests while knowing that all the items I need are right at my fingertips.
So what have you done to make it possible to telework or telecomute? I’d love to compare notes some time.
In “Success” magazine (Success.com February 2011) I found a great article on Jacky Chan. In this articles they list Jacky Chan’s 7 Traits for Success. I found his thoughts fit nicely into internet marketing as well. So I’m going to take his traits but add my own thoughts to each of his traits.
1) A willingness to crash and burn
I can’t stress enough that each internet marketer should try to fail, often, and big. Two phrases come to mind “Go Big, or Go Home!” and “Failure is an event, not a title!” Your embrace of risk might be the deciding factor that helps you find your niche.
2) A discipline for fitness
The key word being discipline. Fitness is needed for everyone, but in marketing, we need focus, intentional creative disruption. We often try many tactics for our clients. We need to perform our duties in such a way that our measurements tell us which tactic produced the results and then build on them.
3) A disdain for wasted time
As Zig Ziglar wrote in his “See You at the Top” recording your activities and understanding what it takes to create positive results in critical. Equally important is understanding what is not helping you create success. Avoiding time wasters are equally important then improving skills.
4) A need for alternative opinions
It’s important we seek out and study other disciplines and build on the lessons of those. Reading materials from other continents, or cultures. Subscribe to blogs from other marketers on other countries. Spend time discussing ideas on twitter or in blog comments. It will improve your ability to communicate your positions to clients and prospects.
5) A set of high expectations
Never be afraid to say “That’s not good enough” and demand more of the outcomes of your tasks and tactics. With internet marketing it often a series of “shoot, ready, aim” moments, but that doesn’t mean we can expect some impressive marksmanship!
6) An accurate moral compass
A marketer with no moral compass is simply a politician. Enough said.
7) A relentless sense of humor
By all means, have some fun. If you can’t laugh and laugh hard at your work, you will often find yourself ‘chasing rabbits’. I know we call it work, but push the limits, always create a version of your latest project that is an exaggeration of the client requirements. By creating this outlier, you will find your other ideas less risky and at the same time take some risks.
So which one of these traits caught your eye? Which of these traits are you doing well at? Which one of these traits do you need to work on? I’d love to get your feedback.
Enjoy! Good Hunting!