Make it Easy for Customers

The other day I was helping a new client plan out marketing materials for an upcoming event and asked if he was using QR Codes on all of his materials.  I explained that many people are now scanning them and then using them to do research or deal with retention issues associated with information overload.

The items in your QR Code should be:

  1. Direct link to the landing page for the event or product promoted at that event so the visitor doesn’t have to hunt down what they were interested in.
  2. Your phone number
  3. Your Email Address
  4. other pertinent information that you wanted stored in their contact list
    1. hours of operation
    2. Your name
    3. Your Address
    4. Other web sites you want them to know about (blogs, product micro sites, etc.)

Oh, and if the back of your business card isn’t already in use, put a QR Code there.  It shows you respect their time by having them avoid manually typing the data into their contact database.

Is It Important?

Well if  you don’t think this is important enough to add to your marketing material, maybe this article might change your mind:

Half of U.S. shoppers rely on phones for in-store research

Good Hunting!

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  1. #1 by The Hook on February 5, 2012 - 8:22 am

    These codes are pretty popuilar these days, right?
    Maybe I should use one on my book…

  2. #2 by Online Marketing on February 5, 2012 - 8:52 am

    Hi friend, Thanks for providing your point of view. I found your comments interesting.

    I have a preference for using article marketing for most of my online promotion, as I have had considerable success utilizing this method.

    Keep up the great work – I’ll visit again to see more of your articles 🙂

    • #3 by Tim Rueb on February 5, 2012 - 10:07 am

      Thanks Barry – best wishes on your endeavors.

  3. #4 by Tim Rueb on February 5, 2012 - 9:58 am

    Absolutely Hook – Imagine you change your WordPress site by adding a text / image widget that has nothing but a QR Code, which point them to the site that sells your book

    Imaging different areas of your book, cover, end of chapters, summary, index having strategically placed QR Codes which point to your blog with more examples that didn’t’ make the cut due to constraints of the media.

    (and of course, the blog they arrive on is pimping your next book 8)

    imagine you have QR Codes point them to a web site which has your schedule of up-and-coming speaking dates or a page to contact you about setting up a speaking date.

    Lots of opportunities (even in your day job if you ever want to talk about it), and the smart phone market is getting larger, not smaller.

    Good Hunting

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