A while back, Facebook introduced Twitter-esque @ tagging, allowing users to mention specific people in posts and status messages. Now Facebook has expanded that same functionality to include comments. The update also provides users with a notification when someone tags them, the same way Facebook notifies you about — well, about nearly everything.
The use of “@ mention tagging” is one of the tactics I teach my clients to use. It is one of the fastest ways to get your status post to show up on someone’s wall, and by that I mean their fiend list. Now with the instruction of @ mentions on comments we can even push this further then before. This comes in very handy since the share button is no longer visible on our page updates. I think I need to get my clients on a conference call and retrain them on this new capability.
This exercise is about Marketing Reach. And this introduction of comment @ mention’s now opens up any status update to increase your brand awareness. Also let me say, this is not about spam either, remember your comments can be deleted by the status author and they can remove you from their list as well.
Here are some ideas, and remember you need to switch to the ‘fan page author’ so your fan page get’s the credit for the comment:
- Affinities – If you know that one of your fans has in interesting or passion in something you have run across, you make a comment with and @ mention to that fan and your fan page is then showing up on their wall and to their friends.
- Awareness – something new that you find and want to share it with specific fans, especially very active fans, you make a comment with and @ mention to that fan and your fan page is then showing up on their wall and to their friends.
- Praise – share the love so you make a comment with and @ mention to that fan and your fan page is then showing up on their wall and to their friends.
I’m sure there are other applications. Please share with me your ideas on how your are using this new capability.