Marketing Success – Jackie Chan Style


In “Success” magazine (Success.com February 2011) I found a great article on Jacky Chan. In this articles they list Jacky Chan’s 7 Traits for Success.  I found his thoughts fit nicely into internet marketing as well.  So I’m going to take his traits but add my own thoughts to each of his traits.

1) A willingness to crash and burn

I can’t stress enough that each internet marketer should try to fail, often, and big.  Two phrases come to mind “Go Big, or Go Home!” and “Failure is an event, not a title!”  Your embrace of risk might be the deciding factor that helps you find your niche.

2) A discipline for fitness

The key word being discipline.  Fitness is needed for everyone, but in marketing, we need focus, intentional creative disruption.  We often try many tactics for our clients.  We need to perform our duties in such a way that our measurements tell us which tactic produced the results and then build on them.

3) A disdain for wasted time

As Zig Ziglar wrote in his “See You at the Top” recording your activities and understanding what it takes to create positive results in critical.  Equally important is understanding what is not helping you create success.  Avoiding time wasters are equally important then improving skills.

4) A need for alternative opinions

It’s important we seek out and study other disciplines and build on the lessons of those.  Reading materials from other continents, or cultures.   Subscribe to blogs from other marketers on other countries.  Spend time discussing ideas on twitter or in blog comments.  It will improve your ability to communicate your positions to clients and prospects.

5) A set of high expectations

Never be afraid to say “That’s not good enough” and demand more of the outcomes of your tasks and tactics.  With internet marketing it often a series of “shoot, ready, aim” moments, but that doesn’t mean we can expect some impressive marksmanship!

6) An accurate moral compass

A marketer with no moral compass is simply a politician.  Enough said.

7) A relentless sense of humor

By all means, have some fun.  If you can’t laugh and laugh hard at your work, you will often find yourself  ‘chasing rabbits’.  I know we call it work, but push the limits, always create a version of your latest project that is an exaggeration of the client requirements.  By creating this outlier, you will find your other ideas less risky and at the same time take some risks.

So which one of these traits caught your eye?  Which of these traits are you doing well at?  Which one of these traits do you need to work on?  I’d love to get your feedback.

Enjoy!  Good Hunting!

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  1. #1 by nrhatch on February 7, 2011 - 5:43 pm

    I love this list. Lists are one of the best ways to relay related info. I especially like lists of “7 things” ~ they are long enough to benefit from numbering, but short enough to remember.

    My favorite on the list ~ #7. If we didn’t laugh, we would all go insane.

    Thanks, Tim.

    • #2 by Tim Rueb on February 7, 2011 - 6:54 pm

      Thanks nrhatch, when I read the article, I thought the 7 were quite interesting as well. His examples were equally fascinating, but I thought the 7 could equally fit into any business.

  2. #3 by oldancestor on February 7, 2011 - 7:30 pm

    Number 1 is tough, no matter the endeavor. Whenever I fail, which is painfully often, I want to tell people, “No, you don’t understand! This is one of the critical steps to success! Really… hello?”

    • #4 by Tim Rueb on February 7, 2011 - 9:10 pm

      @oldancestor – It really is. I admit that. And I’m now in my 40’s and just learning that lesson. I spend more time now analyzing what I have done (process) rather then looking at the failure or success (outcome). I have found that helps me keep a healthy perspective. One of the books that has helped me the most is Zig Ziglar’s “See You at the Top”. It might be worth a look.

      Thanks for stopping by and leaving a comment.

  3. #5 by watch5 on April 19, 2011 - 8:52 pm

     Great!This article is creative,there are a lot of new idea,it gives me inspiration.I think I will also inspired by you and think about more new ideas

    • #6 by Tim Rueb on April 19, 2011 - 9:02 pm

      watch5 – Thanks for the kind words and stopping by.

  4. #7 by Rob on December 27, 2011 - 11:47 am

    very creative blog with some really good information on site think I will definately be back to check your site again picked up some very usefull tips and hope I can put them into practice.

    Thank’s

    • #8 by Tim Rueb on December 28, 2011 - 8:51 am

      Thanks Rob, stop by anytime.

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