A picture is worth more than you can imagine. Our brains make connections based on many stimuli, not just our ability to absorb text and react to call-to-actions. We are helping one of our client return to this principle by finding images from past events and incorporate them into their web site and print materials. The goal is to have this become a natural occurring event in their day-to-day activities. One of our biggest challenges is to get them back into the habit of taking lots of shots throughout the day, regardless if the shots are not perfect. It’s not like you are buying film for them to use!
With great quality low cost digital cameras so plentiful, there are very few excuses not to have your staff carry a digital camera with them at all times. It is a habit that they need to learn. Just think of the possibility if you had the following library of images available when producing update to your web pages, or print material.
- smiling client faces
- staff having a great time
- work in progress
- celebrations of completed projects
- any form of excellence
Make It Worth It …. to start
Contests are something we always recomend. In this case, we recomend having a “best picture” contest that everyone can take part in. Monthly, three images would be selected to represent every employee entry. If one of their images is selected they receive a comp day to be taken the next month.
And before those sole proprietors chime and say anything, just think of yourself as the judge, jury, and executioner. After you start taking your photos, you are simply left with asking the question, which day do I want to take off next month for winning this contest!
So the first step is getting everyone a camera and some memory sticks. Create a process in which they can turn in the photos and receive new memory sticks. Create a process to catalog the images, maybe use something like Flickr or some on-line tool. Start building you library of images that can be used in the future for campaigns or materials.
It will pay for itself in the long run!