Failed Bailout Bill Marketing Plan


This post is an attempt to create dialog around the marketing aspects of political life in the US. It is also my attempt to better understand the situation because several facts don’t seem to make sense about this failed bailout bill. I want to see how people would work their way out of this problem.

Strange Facts

These are the facts that are not in allignment with all that I am seeing on TV and reading on news sites or editorials about this failed bailout bill.

  1. The Democrats hold a majority in the House and Senate and thus control which bills will be worked on and when
  2. The President is currently on the same side as the Democrats on this issue. The likelihood of a veto is very slim. The bill would have to be very one-sided for that to happen.
  3. The Republicans, being in the minority, could not stop this bill without looking very bad so are left with procedural tactics at best.
  4. The news organs and politicians in both parties are constantly crying that the public wants this bill and wants it turned into a law now.

So the enigmas running around in my mind are this:

  • Why couldn’t the Democrats simply ram this failed bailout bill through last week?
  • Why didn’t the failed bailout bill pass with all the reporting hype that has transpired in the last 2 weeks?

So now to the failed bailout bill discussion:

  • You can pick any interested party in this situation you desire
  • You must provide an actionable item in your comment. This could be part of a plan or campaign but it must be focused on reaching an objective.
  • Name calling only or a post that lacks any action items or suggests doing some illegal or unethical will be removed in the moderation process. Sorry this is not meant to be a venting ground, we want to focus on marketing plans.

Based on the sample size this discussion brings, I will try and have a follow-up post on this topic.

Good Hunting.

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  1. #1 by birdmantk on October 2, 2008 - 9:54 pm

    Definitely that is what I am planning on doing with my company once I start it, right now I work full time somewhere else but here in the next that is one method i will use is there any other analytics out there that is better than google?

  2. #2 by Tim Rueb on October 3, 2008 - 1:31 am

    @birdmantk – Thanks for stopping by. I’m not sure you meant to comment here in this post. It’s a bit off topic. But like I said, thanks for stopping by.

  3. #3 by birdmantk on October 15, 2008 - 3:40 pm

    yeah not really sure how to do the commenting thing right now

  4. #4 by Tim Rueb on October 16, 2008 - 9:19 am

    @birdmantk – Yes I understand. It’s still a fun exercise to go through. I often ask these types of questions before big project events to help get the juices flowing. It’s aways interesting to take the opposite side of your normal stance and try and come up with a strategy. Similar to “attack yourself is the best defense” in Marketing Warfare.

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