What is Social Media?


An interesting post by David at Marketing Integrity about “What is Social Media?” This got me thinking about how I would answer this question in a short and to-the-point answer:

Social Media is:

  • Personalized Publishing
  • a portion of the internet lifestyle
  • technological ties to networks of information and opinions
  • mobile and fluid
  • constantly timeless and irreverent to traditional media standards
  • accessible any hour of the day
  • limited only by a dull imagination or apathy

Thanks Dave for sharing your post with me.

Right / Wrong? What should be added?

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  1. #1 by David on September 18, 2008 - 10:20 am

    Thanks for your participation Tim! Defining Social Media is a good exercise for all of us to write down because though it is not necessarily new to us, we are still in the minority of the population that is creating and implementing social media tools. Many of our clients need help wrapping their minds around what it is before they can embrace implementation for their purposes.

    I like your comment about “irreverent to traditional media standards”…yes! And why? Because traditional media is so scripted and often filled with propaganda that we seldom get the complete story.

    Thanks for sharing your thoughts!

  2. #2 by Tim Rueb on September 18, 2008 - 10:47 am

    Agreed. But I would not be so quick to say that social media is without it’s propaganda uses. Take a look at the current US election cycle. We have traditional media sources using social media sources as facts. Often the sources are deemed incorrect after more scrutiny is placed on the social media author’s claims.

    I would rather say that traditional media has enjoyed a monopoly on deciding what IS news or more importantly what information is disseminated and when. This is no longer the case.

  3. #3 by Tim Rueb on September 18, 2008 - 10:54 am

    “Taken from David’s site” but modified to serve its purpose here:

    Note to Readers: I created this post because David sent a request for people to participate in the discussion on this topic through his Twitter network (another social media tool and platform): http://twitter.com/Mi_Integrity

    My Twitter: http://twitter.com/tim_rueb

  4. #4 by Tim Rueb on September 18, 2008 - 1:50 pm

    I found this quote and thought it was also relevant to the discussion of Social Media:

    “A point of view can be a dangerous luxury when substituted for insight and understanding.” Marshall McLuhan (1911-1980) Communications theorist

  5. #5 by templegym on September 19, 2008 - 4:21 pm

    Hi Tim, this is shannon cook, thanks for leaving a comment on my blog. I hope you don’t mind if i add you to my blog roll. if you would add me to yours i would appreciate it. thanks, shannon http://www.templegym.wordpress.com i do fitness center marketing

  6. #6 by Tim Rueb on September 19, 2008 - 4:27 pm

    @shannon – Thanks for stopping by. You’ve been added.

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