Green Event Marketing


The ROI Hunters were challenged to come up with a green marketing campaign. The rules of this little contest were simple: Use three magazines to generate ideas and then create a campaign for a client category we currently have. We chose the hospitality industry, of which we have one non-profit, a religious retreat center.

Successful Meetings

As you can image, we subscribe to many periodicals that our clients either receive or we believe help us stay on top of our client’s sector. As chance would have it, the first magazine we picked up from the stack produced some results. We got our ideas from this one source which we’ve listed below at the end of this post.

Promoting a Green Event

Green Golfing Campaign. Even though the authors of the golfing article took the negative and wrote on this, we looked at this data and said “to some level or degree, 63% corporate planners will consider events with golf included in the future”. Now you throw on top of that the eco-friendly Green Tee product revelation (www.biogolftee.com) and you have something to work with. I alone, would save thousands of trees each year with the number of tees I go through, if I had the time to golf, that is.

You throw on top of that, your company name and 800 number on the Tee and we are talking about a great take-away as well.

Solving World Hunger

Now, this got the ROI Hunters thinking. If someone could create a biodegradable golf ball that turns into fish food when it decomposes, and we turn the fairway ponds into fish farms also, I personally could feed the world with how many times I find water with my balls.

Good Hunting.

Sources:

Robert Carey and Terri Hardin, “News & Analysis”, Successful Meetings July 2008, 10 – 11

Vincent Alonzo, “Tools of the Trade”, Successful Meetings July 2008, 30

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  1. #1 by Tim Rueb on August 4, 2008 - 1:01 pm

    Just so you know, my first impulse was to put up wind turbines around the capital building. This is to get some of our money back from congress with all the hot air they generate. But the bet said we had to include sources from respectable magazines.

  2. #2 by kaiseekstheson on August 4, 2008 - 9:20 pm

    Hospitality businesses have only recently tapped into green alternatives, and I am elated that you chose to experiment in this field! I am only familiar with a few wilderness travel packages, organic, zero-energy restaurants, and ecologically friendly hotels. There is ample room for imagination!

    Your innovations are a wonderful way to introduce green alternatives to one of the most consuming social activities (as golf courses require a lot of water, chemicals, and land). You also reach executives that could invest and grow green business.

    My article’s concern is that marketing alone will not encourage such a lifestyle change in these men and women but drain the momentum of a fad. Some recently advertised “green knock-offs” aren’t completely ecologically friendly, and they compete with truly quality green products.

    However, your ideas do not do this but actually expand and reach a new market! Thank you so much; all the best in your venture! (Perhaps I’ll buy my golfing brother some bio golf tees for Christmas!) –k

  3. #3 by Tim Rueb on August 5, 2008 - 2:16 am

    @kaiseekstheson – thanks for the comment. I can’t begin to tell you the excitement that occurred when our brainstorming session put together these two articles for this challenge. We had a lot of fun doing it, and we hope that we can help other companies with similar adventures in green marketing.

  4. #4 by funnygirl on August 7, 2008 - 8:52 am

    your blog is getting better )

  5. #5 by Jonathan on August 7, 2008 - 10:07 am

    This is a little thing, but you may be interested in this company called CameraRenter: http://www.CameraRenter.com. Instead of using disposable cameras [and all the waste that goes along with them], they rent digital cameras [fully insured] and create a free picture sharing website for you.

    Again, it’s a little thing to green-up events, but every little bit helps.

    More info: http://www.squidoo.com/renting_digital_cameras_for_your_wedding

  6. #6 by Tim Rueb on August 9, 2008 - 1:02 pm

    @funnygirl – Why, thank you, I think. 8)

  7. #7 by Tim Rueb on August 9, 2008 - 1:05 pm

    @Jonathan – Excellent idea. I was on a mini vacation these last few days and that is one idea I wish more resorts and theme parks latched on to.

  8. #8 by jinjeannine on October 17, 2008 - 9:03 am

    Sorry , took me along time to get back on your comment/question concerning green tees, I have been trying to navigate through the blogs and networks i enthusiastically set up some weeks ago without looking back, and i have just been retracing my steps and trying to(umm dare i admit)find them, interelate and map them. I do think the idea of green tees is great..and though it may be a little more expensive than say organic cotton, you can’t beat hemp as the number one planet friendly fabric in EVERY way!and it lasts so long.

    I will be checking back soon to read more on this site, until then i need to finish tying up my social network loose ends,
    jinjeannine

  9. #9 by jinjeannine on October 17, 2008 - 9:18 am

    Oh i get it it- you meant green golf tees – woops, well i think that’s a great idea too- if you mean they will be 100% biodegradable? In some areas golf courses are like areas of conservation and as resorts develop around them, nature takes refuge in them, your idea could help create eco awareness in the well funded hospitality arena.
    sorry for initial misunderstanding,
    j

  10. #10 by Tim Rueb on October 17, 2008 - 1:11 pm

    @jinjeannine – It was a great exercise for us to go through. I found it easy to find the material to complete the challenge offered to us. I dare say several years ago it would have been much more difficult to find ‘green ideas’ in every day magazines. It shows the proliferation of the ‘green topic’ in everyday material.

  1. Green Travel - Is it possible? « ROI HUNTERS Field Journal

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