The ROI Hunters were challenged to come up with a green marketing campaign. The rules of this little contest were simple: Use three magazines to generate ideas and then create a campaign for a client category we currently have. We chose the hospitality industry, of which we have one non-profit, a religious retreat center.
As you can image, we subscribe to many periodicals that our clients either receive or we believe help us stay on top of our client’s sector. As chance would have it, the first magazine we picked up from the stack produced some results. We got our ideas from this one source which we’ve listed below at the end of this post.
Promoting a Green Event
Green Golfing Campaign. Even though the authors of the golfing article took the negative and wrote on this, we looked at this data and said “to some level or degree, 63% corporate planners will consider events with golf included in the future”. Now you throw on top of that the eco-friendly Green Tee product revelation (www.biogolftee.com) and you have something to work with. I alone, would save thousands of trees each year with the number of tees I go through, if I had the time to golf, that is.
You throw on top of that, your company name and 800 number on the Tee and we are talking about a great take-away as well.
Solving World Hunger
Now, this got the ROI Hunters thinking. If someone could create a biodegradable golf ball that turns into fish food when it decomposes, and we turn the fairway ponds into fish farms also, I personally could feed the world with how many times I find water with my balls.
Robert Carey and Terri Hardin, “News & Analysis”, Successful Meetings July 2008, 10 – 11
Vincent Alonzo, “Tools of the Trade”, Successful Meetings July 2008, 30