I’ve been reading some interesting posts on Twitter tweets with the tag marketing and I have been trying to understand the relationship between the two. Mind you, I loved the posts, just not sure about how some people tag their work. No biggy really, but I wanted to see if I could come up with some examples of how Twitter could be used to create a brand, (personal or corporate), and if not, just have some fun with it.
Fun Stuff – BOSS Tweet
This idea, I originally, came up in the 90’s as “BOSS Cam” in which you place a wireless video camera on your boss’ forehead and can see where he is all the time on a PC window. I’ve adapted this concept to Twitter Tweets, but it does require a RFID implementation of sensors throughout your campus and RFID markers in your security cards used to gain access to buildings and rooms.
With this implementation you will get BOSS Tweets when the following happens:
- Parking Lot Entry – The Boss has arrived – you have about 15 minutes to look busy.
- Building Entry – You now have about 7 minutes to make your office look like you’re really busy.
- On the floor – Have your boss’ cup of copy ready in hand and ready to give
- Movement Tweet – he’s moving about the building and you know where.
- Mining Tweet Alarm – uncomfortable levels of methane are in his office, STAY AWAY! (methane monitoring equipment sold separately)
- BOSS BOSS Tweet – your boss just met with his boss, HIDE – WORK IS COMING YOUR WAY!
- Note: use Movement Tweets to evade your boss for the entire day if necessary.
- Parking Lot Egress – time to stop hiding from your boss and get some work done real quick and go home.
OK, another example of American ingenuity and exceptionalism in the can!
Branding Exercise – Project Tweet
In this example, your team has landed a new client. You want to impress on them how great your company is, and especially how great they are at projects like the one the just won. You explain to your new client that you will be using Twitter to keep them updated as the project progresses through the different stages of project management.
Some things they can expect to see in the Project Tweet:
- Meeting Titles – and who attended
- Meeting action items – post meeting
- Key milestones or meeting action items delivered
- Gratuitous comments from the team stating how smart the client was for picking them!
- Documents updated on the shared project library
- Lots of positive statements with the client’s staff names included so they are all sitting around waiting for their names to show up on a tweet.
- “Hey check this out” messages asking them to head to the team web site and review something
I know some of the themes of twitter BLOG posts have been about ‘too much’ tweets, but in this scenario, the more tweets focused on the project, the better you look.