Today the ROI Hunters were asked to explain what we do. The person questioning us was elderly, a grandmother in fact, and for the most part, embraces the internet because email meets the demands of timely communications with friends all over the globe. But the concept of e-commerce or researching products and services is a bit much to grasp, at the moment. So, I sat down and had a cup of coffee and explained how we help companies, after all, hunting ROI should not only be for the young.
I used this chart below to help her understand. It is some research I found from DoubleClick Inc., which shows the 2004 on-line tactics used to find a product to purchase for the Holidays.
Marketing Techniques Driving Online Holiday Shopping
Methods consumers Used to Find a Gift to Buy Online – Percentage
Search engine results – 38%
Seeing products on a web site – 30%
Word of mouth – 26%
Seeing them in a catalog – 22%
Seeing them in a store – 20%
Ads on search engines – 17%
E-mail marketing – 16%
Television ads – 15%
Television programs – 14%
Web advertising – 14%
Comparison online shopping tools – 12%
Magazine ads – 11%
Source: DoubleClick Inc.
When we began to show how we help companies with many of these items, or at least, show them how the internet can impact and improve the traditional marketing tactics, the light came on.
So the next question that came up was “So you actually make money doing this?”, but that is a post for another day!